Youth Market – Social Networks and Web2.0

Social networks and Web 2.0 are two of my favourite topics. The power of online communities and bloggers is proven and banks should make the most of those new communication channels.
Please check my blog on online visiblity and business

Banks tap social networks to target youth market (14/09/07)
“Research group Gartner said in August that banks should monitor emerging Internet social networks for their potential for partnerships to offer services within the network or to create non-traditional distribution channels by dealing with customers one-to-one.
Financial services firms should also use Web 2.0 applications – such as wikis, podcasts and blogs – to deliver personalised information to customers and for cross-enterprise collaboration, said Gartner.”

* Internet banking more popular than telephone banking in UK, reports Apacs (08/01/07)
“However, younger customers make up the greatest proportion of new users of internet banking.”

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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