Wrap Up – EFMA’s Online Banking: e-volution (Paris, 12-13 May 2011)

Last week, I had the pleasure to contribute to another two EFMA events:Customer Intelligence & CRM and Online Banking: the e-volution.

Online Banking: the e-volution (Paris, 12-13 May)

Please find below my wrap up on the latest edition of EFMA’s brilliant Online Financial Services / Online Banking event series (Athens in 2008 and Barcelona in 2007).

I hope you knew you could follow the event on twitter using #EFMA. Even though the overall level of activity on twitter at the conference was quite far from the level of activity experienced at the extremely popular finovateevents, I noticed the improvement compared with other EFMA events from the last twelve months.

The most active tweeps during the event were: @korz@Visible_Banking,@jwdew@PolNavarro@GiorgosGavriil@theilskov@montyNL.
THANK YOU everybody for the great conversations on and offline!

Please find below 10 of the 75 tweets from the event:
* Online Banking has just started! Grear to see this event back ‘in style’: 100+ attendees from 25 countries (last was in Greece in 08)

* 3 key topics will B covered in the nxt 2 days: multichannel, ‘apple banking’ (nxt gen products & services), and social media

* Hard 2 talk abt ROI of socialmedia. We don’t have a case now, I’m not sure we’ll ever have 1. But it became an important channel

* Banco Sabadell puts a lot of emphasis on its mobile banking app and heavily promotes it on its online prospect site & its ATMs.

* Take the #socialmedia traffic bck 2 your site (most suited) 2 convert the prospects among your fans & followers #CustomerAcquisition

* Just like innovation or sales, every single employee of the bank from the H.O. to the branch network is in webcare!

* Put IT, marketing & legal people in one team. Great advice! #unicredit

* #barclays goal: User Generated Content mixed w/company’s content on mobile applications. Challenge: how to manage this content? #VOC

* Yes you should seriously consider embedding customer reviews into your product or service pages #ambassadors #advocacy

* Danske Bank has started 2 engage w/detractors + advocates on private blogs (outside their own #socialmedia assets) #outreach #advocacy

I invite you to read .

And CONGRATS to Piraeus Bank’s @GiorgosGavriil 4 winning the 2011 #EFMA #socialmedia award. And well done to Bank Hapoalim, NyKredit and TEB!

If you have ever attended a EFMA event, you will know how busy the two days are: networking is as important as attending the presentations, so it is challenging to take people away from their peers for more than a few minutes.

But as usual, in addition to covering the event live I made sure to interview a few speakers. I invite you to watch the following four interviews:
Maarten Korz, Innovation Manager at Rabobank
Thomas Heilskov, Manager of Group Online Communications at Danske Bank
Thomas Kragh, SVP Digital Channels at NyKredit
Costas Climis, Senior Marketing Manager at National Bank of Greece


I invite you to check, tag, comment the 125+ pictures of the event. And please feel free to add yours!

You didn’t have the chance to join us this year? Register next year! In the meantime, please find below a video taster of the great networking opportuniity you missed.

Working Together
We at Visible Banking would be delighted to help you and your team better understand and leverage social media in a pragmatic way.

So please don’t hesitate to call me (0044 7736 446 357), send me an email (, or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebook,customer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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