Will Twitter Be More Than a Glorified RSS Feed to the Federal Reserve?

Last week, the Board of Directors of the Federal Reserve System in the US launched an official twitter account.  It took the verified account just a couple of days to get over 14,000 followers. But will the Federal Reserve engage in conversation or just use twitter as a glorified RSS feed?

This twitter account complements its social media presence which now also includes an ipad appa youtube channel and a number of RSS feeds.

This is a good signal and another validation from the highly regulated financial services industry.  It is important to embrace social media and connect with your audience (employees, customers, investors, media/press/bloggers) on services like facebook or twitter.

If PR and corporate communications could be a good and ‘safe’ place to start, you shouldn’t stop there.  Demonstrate your understanding of those new communication channels, and prove your willingness to listen actively and engage in conversations.

How proactive will the Federal Reserve be on twitter?  Only time will tell.  In the meantime, I have captured my initial comments on video.

If it took quite some time for the Fed to create their twitter presence, quite a few districts in the Federal Reserve system haven’t waited so long.

I invite you to watch my short video available on our official youtube channel.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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