Google’s Head of Retail EMEA on the Zero Moment of Truth

ZMOT Google Zero Moment of Truth

In this video, Andy Burgess – Google’s Head of Retail EMEA highlights the importance of the zero moment of truth in social commerce.

I invite you to watch this youtube video recently uploaded by the Google Enterprise team on the Zero Moment of Truth, ‘Atmosphere London 2014 – Andy Burgess – Interview‘.

Andy Burgess – EMEA Head of Retail & Enterprise Sales Lead at Google, explains the “zero moment of truth” in the customer journey and why retailers must be present at every stage – including on mobile – to win sales.

ZMOT Google Zero Moment of Truth

You will find a broad selection of articles, reports and videos about the Zero Moment of Truth (ZMOT), a social commerce concept introduced by Google back in June 2011, in the dedicated collection on

I remember vividly when Google introduced the ‘zero moment of truth’ concept back in 2011.

I was then Sales Director Financial Services EMEA for Bazaarvoice, one of the leaders in social commerce and a premier voice of the customer solution provider (customer reviews, customer stories).

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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