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Webchat (1st Oct at 1:30pm BST): The Future of Banking with Matt Colebrook, First Direct’s CEO

Social media banking. Webchat (1st Oct at 1:30pm BST): The Future of Banking with Matt Colebrook, First Direct’s CEO.

I have been invited to contribute to a webchat with Matt Colebrook, First Direct’s CEO, which will take place on Friday 1st October at 1:30pm BST. I invite you to register now (via the embeded screen below), and visit this page on on Friday, to watch and participate to the webchat.

I am delighted to be one of the three facilitators with my friends Brett Kingand Chris Skinner.

Unarguably, the First Direct brand is a great asset. HSBC’s direct bank has been the most recommended bank in the UK for years now, with a clear focus on customer support. It was a source of inspiration and a model for many other direct banks such as NAB’s Ubank or Rabobank’s

Three Key Questions to Matt
Matt Colebrook is one of the banking CEOs the most “pro innovation”, and he is always willing to break new grounds in our very conservative UK banking industry.

I invite you to check the bottom of this post and watch the videos shot with Matt about the Future of Banking and Telephone Banking, videos recently relayed on Reuters and the Independent.

During the 30mn webchat, Matt will share his vision and his views on the three following topics:
* the last 21 years of banking and how it has changed
* the credit crunch and the trust deficit
* the future of banking

First Direct is the Most Social UK Bank (so far)
The bank has always been at the forefront of innovation. Over the last three years, First Direct launched a number of initiatives in the social media space which positioned them de facto as the most innovative and “transparent” bank in the UK so far: first direct interactivemy little black book@first_direct on twittersocial media showroom, and more recently first direct live and talking point.

No Focus on Customer Support yet
Nevertheless, First Direct has been using social media more from a PR / Brand / Marketing point of view. As far as I am concerned, it is a shame the brilliant FD team hasn’t focused more on customer support. As a matter of fact, in May 2010 Lloyds TSB became the first large UK bank to launch a twitter account dedicated to customer support (@LloydsTSBOnline), themselves beaten to it by American Express which became the first large UK financial services firm to support their customers on twitter via@AskAmex_UK back in November 2009.

Contribute via Twitter too
You can also start asking questions now, and follow the conversation tomorrow on twitter. To do so, you just need to use, and track, the hashtag#futurebank.

I invite you to follow us on twitter to be updated on the future of banking, digital innovation, and social media in financial services:@Visible_Banking@BrettKing@Chris_Skinner@first_direct@Wolfstar.

The Webchat
I invite you to register now, and visit this page on on Friday, to watch and participate to the webchat.

Please contact me to discuss into more details: christophe.langlois@visible-banking.comtwitterlinkedin,facebook. We would be delighted to help you to successfully leverage social media, in a pragmatic way.

Matt on the Future of Banking (source: Reuters)

Matt on Telephone Banking (source: The Independent)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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