Christophe Langlois
Twitter is not a fad, and it is certainly not just a US or a teen thing!
Yesterday, I came across another excellent piece of news on the comScore website, “Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage“.
In June 2010, a staggering 92 million internet users (over 15 years old) visited twitter.com from home or the office. And apparently, this excludes usage of twitter-based applications such as TweetDeck, seesmic or Hootsuite.
comScore’s stats on twitter’s growth in the US is consistent with the data from compete.com:
Please find below a few stats from comScore.
Visitation to Twitter.com by Global Regions
June 2010 vs. June 2009
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix
Unique Visitors (000)
Jun-09 Jun-10 % Change
Worldwide 44,520 92,874 109
Latin America 3,792 15,377 305
Asia Pacific 7,324 25,121 243
Middle East – Africa 2,058 4,987 142
Europe 10,956 22,519 106
North America 20,390 24,870 22
Top 10 Markets by Twitter Penetration
Jun-10
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix
# Location % Reach
Worldwide 7.4
1 Indonesia 20.8
2 Brazil 20.5
3 Venezuela 19
4 Netherlands 17.7
5 Japan 16.8
6 Philippines 14.8
7 Canada 13.5
8 Mexico 13.4
9 Singapore 13.3
10 Chile 13.2
11 US 11.9
13 UK 10.9
Relevance to the Visible Banking Twitter Watch
Visible Banking Twitter Watch Series: tracking over 1,350 accounts from Financial Institutions in 60+ countries.
Those stats are reflected in my top 10 most followed financial institutions on twitter, which includes two FIs based in Brazil, two in Asia, one in Venezuela, and five in the US.
Let’s quickly review the stats from my twitter watch in regards to comScore’s top 5 markets by twitter penetration. I am now tracking:
* 36 accounts in the Netherlands, 2.1% of total nb of followers, 1.4% of total nb of tweets
* 21 in Brazil: 5.3% of total nb of followers, 2.3% of total nb of tweets, all these accounts were launched in 2009
* 8 in Venezuela: 3.7% of total nb of followers, 1% of total nb of tweets, 5 accounts launched in 2010
* 2 in Indonesia
* 1 in Japan
Financial institutions all over the world must start paying attention to twitter: they have to build a presence on the popular micro-blogging service, listen to their influencers, and help their customers who are expecting a better level of customer support online.
Out of the 1,350+ accounts we are tracking, only 29 accounts are 100% dedicated to customer support.
Please call us (0044 7736 446 357), send us an email (christophe.langlois@visible-banking.com), or DM us on twitter@Visible_Banking. We are keen to talk to you about twitter and social media in banking, financial services, insurance.
