Russia’s VTB24 Bank is Proud of its 4,239 Check-ins on Foursquare Day (#4sqDay)

If we refer to this news on the bank’s website, It seems like VTB24 was proud to be the most active russian bank on foursquare on #4SqDay yesterday.

I’d like to thank my good friend, and Visible Banking Star, Daniel Gusevformer Innovation Manager at VTB24 and now Head of Innovation at PSBank.

VTB24 has announced a special ‘small prize’ for a check in at its headquarters as part of the Foursquare day 2012 celebrations. I would not judge the business rationale behind the move, but I see this as a demonstration of the bank’s willingness to innovate and adopt a more current approach to customer and employee relationships.

I have to admit that I wasn’t even aware of Foursquare day (I know…), are you aware of any other financial institutions which actively took part in the celebrations and promoted this event?

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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