Visible Banking: Interview with Matthias Kroener, Founder & CEO of Fidor AG

EFMA-SocialMedia-Paris-19March2009It was my fourth EFMA event.
John Kirkbright, invited me to speak at “Social Media Revolution and Impact on Financial Services“, the conference he organized for the EFMA in Paris on 19th March 2009.

The event had speaker panels and interactive sessions to facilitate exchanges of information and ideas between a strictly limited audience of senior European banking executives from over 10 countries.

Fidor AG and Social Media
Matthias Kroener, Founder & CEO of Fidor AG, delivered a presentation entitled ‘Retail Banking 2.0’.

VB-FidorAG-CommunityBanking-Homepage-23032009I really enjoyed Matthias presentation. I found it inspiring and refreshing too. Matthias came to present the new social media initiative they launched a week ago to better connect with the market and engage with their clients: Fidor Community Banking. Their tagline: “we are strong together!”.

They also provide an online tool for Personal Financial Management,, and an idea generation platform to invite people to contribute to the design of fidor’s new products (and be rewarded for their contribution).

VB-FidorAG-SocialMediaPresence-23032009Fidor’s approach in social media is good to some extent that they are trying to reach and engage with people where it makes sens online.

They have an online community, a blog, as well as a presence on FacebookYouTubeTwitter, and Xing.

The fidor team is experimenting, which is critical in social media, and they still have to reach a critical mass of users on their various pages and groups to start proper conversations, better engage with their members, and urge them to contribute and collaborate. Good start, well done Matthias!

Interview with Matthias (Paris, 19-Mar-09)
I invite you to watch my interview with Matthias, a passionate entrepreneur who starterd his career in the hospitality business.

Matthias was one of the investors in Xing, one of the leading online business networks in Europe, he really gets social media and he really wants to involve people and reward them. A must see.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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