Visible Banking: Interview on secure widgets with Shahar Kaminitz, Founder & CEO of WorkLight

“A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are derived from the idea of code reuse. Other terms used to describe web widgets include: gadget, badge, module, webjit, capsule, snippet, mini and flake. Web widgets usually but not always use DHTML, JavaScript, or Adobe Flash.
Widgets often take the form of on-screen tools (clocks, event countdowns, auction-tickers, stock market tickers, daily weather etc).”


VB-WidgetsThis is one the slides I use in 
my presentations
 on social media in banking and financial services.

According to you are widgets the Future of Online Ads? Or do you wonder if they really work?

Just a few statistics from Facebook on that matter: 95% of the 175million active Facebook users have used at least one of the 52,000 applications built on Facebook platform.

A few banking / financial services institutions are already experimenting widgets such as Fidelity, MBNA, Amplify Credit Union or Standard Chartered. Of course, the leading startups in online finance have also launched their own facebook applications, iphone application or mac/vistawidgets: check Wesabe or

I invite you to check my social media directory in banking and financial services for more examples and best practices.

VB-WorklightWorklight helps its clients reach customers, channels, employees, and partners securely in the places they frequent online, such as iGoogle, Windows Live, desktop widgets, RSS readers, Facebook, the Apple iPhone and more.

I invite you to check their resources and find out more about the Secure Enterprise 2.0 Forum they launched last year.

A few days before leaving London to Bahrain to speak at MEFTEC, I metShahar Kaminitz, Worklight’s Founder & CEO. I invite you to watch my video interview and find out more about Shahar’s vision for the banking/financial services industry.

Interview with Shahar Kaminitz

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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Visible Banking @ The Social Media Conference Organized by the EFMA on March 19th in Paris