Visible Banking Facebook Watch #2 – February 2010: Tracking 340 Accounts in 49 Countries – Top 20 Pages – Top 20 Applications

In May 2009, I started tracking the financial institutions (FIs) on facebook.

From 128 accounts back then, I am delighted to announce that I am now tracking over 340 pages, groups, users, and applications in over 45 countries. It will always be a work in progress, so please don’t hesitate to get back to me to flag any missing initiatives.

I believe my initiative is unique, definitely exciting and rewarding, and full of great insights. I aim to share some key stats with you, my blog readers, mytwitter followers, and my facebook fans, and provide some second-to-none recommendations to my clients.

From now on, I will post regular summaries of the Visible Banking Facebook Watch on my blog. I am aiming for at least one update every two or three months. For more regular updates, I invite you to follow me on twitter @Visible_Banking.

My ambition is to establish my Visible Banking Social Media Watch Series (TwitterBlogsFacebook and YouTube) as The first point of reference in the Finance industry. I aim to demonstrate that the industry can leverage social media, even though very few FIs do it well mainly due to lack of a subject matter expert. Indeed it is good to know how the likes of Dell, Starbucks and Toyota successfully leverage social media, but the Finance industry is a totally different ball game.

You work for a financial institution? You would like to leverage the most popular social media sites more efficiently, learn how your peers and competitors are using facebook, or find out more about the best practices and the most successful initiatives in the finance industry?
I invite you to send me an email or call me on +44 7736 446 357.

Visible Banking Facebook Watch – Stats
Please find below some stats collected on March 2nd.
* 279 pages, 36 groups, 4 people, 20 applications.
* 1,000+ fans: 81, 5,000+ fans: 31, 10,000+ fans: 18.
* Less than 500 pages: 227.
* 47 countries including Vietnam, Iran, Puerto Rico, Qatar and France.

Please feel free to use those insights as long as you mention

Top 20s – Most “Loved” Banks
Please find next the 20 most followed pages I am tracking on VBFW (sorted by name): Absa Bank, Arvest Bank, Bank Mandiri, Bank Rakyat Indonesia,BNI, BNP PARIBAS NET, Chase Community Giving, Citi Argentina – Guía de beneficios, ING DIRECT, J.P. Morgan Global, KBank Live, Livesolid by SunTrust, Quelle est la banque préférée des Haïtiens ? CIC,parce que le monde bouge!, Santander Students (ex Abbey Students), Sparebanken Sogn og Fjordane, Standard Chartered Bank, Standard Chartered UAE, TD Canada Trust – TD Money Lounge, UBank – Backed by NAB, Vanguard.

The top 20 pages have an aggregated total of 2.3m fans ranging from 4.3k-1.988k with an average of 115k fans. This is due mainly to the Chase Community Giving initiative which counts almost 2m fans. Without Chase’s page, the average falls to a more relevant 17k fans per page.

Top 20 Applications
Please find below the 20 applications I am currently tracking sorted by number of monthly users.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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