Visible Banking Facebook Flash #3 – Content Strategy, Detractors on Twitter, American Express = Smart, Social Media = Don’t Think Campaign!

Since I have created my Visible Banking page on facebook, I’ve always tried to find the best way to REWARD my fans, or shall I say now “the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook first (and only a few days or weeks later on dailymotion or youtube). Please note thatmy new videos (comments & interviews) are always available on the VB page first .

Indeed I believe there is limited value using a facebook page as a mere carbon copy of one’s twitter account or blog. I also don’t want to pollute my blog with a few short daily posts with my initial comments and reactions on new social media initiatives.

This is the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services and insurance, to like my page to keep track of my updates. Once in a while, I will also publish a post listing my recent comments on facebook in my new Visible Banking Facebook Flash series. I hope you will enjoy reading those posts.

Please do not hesitate to share your feedback and help me improve the format of this new series.

Facebook Flash #3
Please find below the list of short comments and initial thoughts on some of the newest social media initiatives in banking, financial services and insurance.

Content strategy: American Express re-uses old, popular, ads and post them on facebook (SMART)
In social media, content & context are extremely important. As Simon Cowell says in his popular X-Factor shows, wanna be stars / leaders have to make themselves RELEVANT (…)

Don’t think “campaign”, start engaging with your audience all year long: SocGen & ICICI on twitter
One of the key values of social media and services like twitter is to build communities and relationships. It enables brands to sustain those relationships and engage with their members (…)

The Voice of Your Customers: Twitter – Advocates #1
So you still believe twitter is a fad, and it is not worth engaging with your customers on the most popular microblogging service in the world? On regular basis, I will publish screenshots of brand advocates and detractors on twitter (…)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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