Visible Banking Facebook Flash #2 – Progressive Insurance’s Moderation Process, Citi Believes in Twitter, Evolution of Civic Banking in Spain: Banca Civica, Video Interviews, BNP Paribas, and More…

Since I have created my Visible Banking page on facebook, I’ve always tried to find the best way to REWARD my fans, or shall I say now “the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook first (and only a few weeks or months later on dailymotion). Please note that my new VB140 videos are available on the VB page first .

Indeed I believe there is limited value using a facebook page as a mere carbon copy of one’s twitter account or blog. I also don’t want to pollute my blog with a few short daily posts with my initial comments and reactions on new social media initiatives.

This is the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services and insurance, to like my page to keep track of my updates. Once in a while, I will also publish a post listing my recent comments on facebook in my new Visible Banking Facebook Flash series. I hope you will enjoy reading those posts.

Please do not hesitate to share your feedback and help me improve the format of this new series.

5% Discount for the Visible Banking Page Fans:
VB Social Media & Finance Workshops (Paris, Madrid, London)

I believe another good way to reward your community is to give your members discounts on some of your activities. This is the reason why I would like to offer the Visible Banking page fans the chance to enjoy an additional 5% discount on the rate card prices for my Social Media & Finance Workshops.

In order to qualify you just have to:
1. become a fan / like the Visible Banking page on facebook
2. mention your attendance on the corresponding event page
3. share the event page with your friends with a link to
4. send me an email with your registration form quoting facebook

Optional (but much appreciated):
– register on the event’s page on linkedin (LondonParisMadridFrankfurt)
– send a tweet such as: “I’ve just registered to the @Visible_Banking social media & finance workshop in <city> on <date>”

I look forward to catching up with you in June.

Facebook Flash #2
Interview (in French) with Frank Desvignes, Director Internet & Mobile at BNP Paribas Retail
We talked about the “net agence”, and how Frank’s teams are using social media to quickly create sizable audiences on communuties like facebook or twitter. The challenge is to sustain a decent level of activity from your followers, better know who they are, find the best way to reward them (…)

Interview with Andy Golding, CEO of Saffron Building Society
Check my interview with Andy about Saffron BS’s social media effort (podcasts, customer feedback, twitter, facebook, CEO blog) and how building societies’ focus on transparency, proximity and customer service totally fits social media (…)

Interview (in French) with Stephane Hannache, Head of Banking Distribution Channel at OCEOR
We talked about the challenges and opportunities offered by social media channels such as twitter and facebook (…)

Les ventes privees du Credit Agricole Pyrenees Gascogne sont de retour!
Encore une belle initiative innovante du cote de l’equipe de Jean PHILIPPE, DG du Credit Agricole PG. Bien que je connaisse quelques raisons tres valides pour les…quelle l’offre ne tire pas plus partie des reseaux sociaux, je ne peux m’empecher que de regretter (…)

Familiar with Banca Civica, a new banking group in Spain?
How familiar are you with the concept of Civic Banking launched by Caja Navarra a few years ago? I invite you to check my post on Visible Banking I very much look forward to (…)

Will Citi start a trend in the banking industry and drive adoption of twitter among large financial institutions?
Jaime Punishill and Anna OBrien have been busy in the last six months. Please find below three key achievements for @Citi & @AskCiti: * both accounts earned the “Verified Account” badge (…)

Progressive Insurance’s Moderation process on their Facebook Page?
I wonder how often the Progressive team check their facebook page to moderate their “fan” comments and get rid of the ones which are clearly off-topic or abusive, like the (…)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

VB Social Media Workshops – Video Interviews with our Speakers from Banco Sabadell, BBVA, BNP Paribas, Caja Navarra, Credit Agricole, Saffron Building Society, Societe Generale

Civic Banking 2.0: Caja Navarra Adds Sharing Features to Make its Content (a bit) More WOM Friendly