VB Social Media News 16-Mar-09: Finance 2.0 @ SXSW ’09, Mint Adds One millionth User, Smartypig Teams up with PFM sites

SXSW09It seems like the SXSW ’09 in Austin is the place to be this week… with of course the EFMA event on social media in Paris.

I would have been delighted to participate to the interactive panel moderated by Aaron Patzer, Founder & CEO of, ‘Finance 2.0: Money Management to Save this Generation‘.

What a great line up: Michael Ferrari (, Aaron Patzer(, Nichelle Stephens (KeepingNickels), Murali Subbarao (Billeo).

I initially got in touch with Michael when I was working in Innovation at Lloyds TSB, I had the pleasure to interview both Aaron (twice) and Murali at a couple of Finovate events in the US. I look forward to catching up with them, and meeting with Nichelle, in San Francisco at FinovateStartup09. adds One Millionth User

Mint became the fastest-growing personal finance software ever, reaching 1 million users in just 18 months.

A quote from Aaron: “Our mission has always been to help people save and do more with their money.  Our rapid growth demonstrates that an unprecedented number of people are finding real value in what we offer. And this is just the beginning. We will continue to enhance our service while expanding in new directions.  In dialog with our users, it’s clear that there are still significant ways in which we can help Americans better understand their finances, and make better-informed decisions, with our innovative approach to personal financial management.”

I invite you to read the excellent post “Three Principles of Personal Finance: All You Need to Know for Financial Success” Aaron wrote a few days beforehis consultation with the National Economic Council at the White House.

Smartypig Teams Up with Money Management Sites
SmartyPig, the leader in the social banking space, today announced the launch of its OFX Solution, enabling customers to add their SmartyPig accounts into their preferred money management sites. The integration syncs SmartyPig accounts directly into online account aggregators, including: Buxfer, Microsoft Money,, MoneyStrands, Thrive, Wesabe and Yodlee. Geezeo and Rudder are coming soon.

A quote from Michael: “At SmartyPig we recognize how important it is to securely manage your finances, set goals and help change the credit card mindset of ‘buy now, pay later,’ that has contributed to the current downturn. Being able to see all your accounts in one place is a critical step in taking control of your finances. We selected an OFX solution because it’s the most widely adopted open standard for exchanging financial information between consumers and financial services, and we aimed to grant this ability to the largest possible number of customers.”

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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