VB Social Media Banking News via Twitter #7 – 22-May-09

Please find below my daily top 10 tweets on social media in banking and financial services from the people I am following on Twitter.

I invite you to check the other tweets which didn’t make my post today. I flagged them as favorites on @Visible_Banking.

INGDIRECT Check out for a fun way to teach your kids about money. Thanks @FiLife & @LoriMackey for the out-of-this-world review.

INGDirect launched an initiative for kids from 1st to 6th grade to teach themabout money and responsibility in an engaging, interactive and fun way. There are four key topics: earning, spending, saving and investing. Kids can register and play on the site, but ING Direct also aims to help teachersand parents teach their kids themselves.
Similar to Wells Fargo‘s StageCoach Island, the virtual world initiative launched by the bank back in 2005 to provide financial education to young people, kids have to answer some financial questions to earn money which enable them to customize their world and have a bit of fun online.
HawthorneCU TIP: A little sweat equity is saving me $3,530 in 2009. Here’s how:

Twitter to blog: good teaser to drive traffic to the blog Hawthorne launched back in March 2007. On their blog they did a good job listing their other social media intiatives on facebook and twitter. Do the same on twitter! By the way, a message to the Hawthorne CU team: you should update your link to point to your page (35 fans so far) and not only
INGDIRECT Curious as to how we operate? Take a look behind our orange walls (okay, they’re not really orange).

The quest for transparency: ING Direct uploaded a few pictures of their office (17 so far) on their flickr account.
FinancialBrand Online banking specifically for kids Credit union teaching modern money management skills.

Keep in mind this is a virtual money management tool. Any funds in your kid’s online banking account are not live on our system. Couldn’t it be misleading then? It is a way to drive online banking registration.
CEO_INGDIRECT Tweets from the top: It pays to be in on the talk Excellent piece. Yours truly with a kind mention.

“I think it will reflect well if I’m honest and authentic, if I let people in and tell the truth – and show some vulnerability” -Peter Aceto, CEO of ING Direct Canada
cvanamelsvoort Deloitte’s 2009 Ethics & Workplace Survey Examines the Reputational Risk Implications of Social Networks

According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer’s concern.

A mere 17 percent of executives surveyed say they have programs in place to monitor and mitigate the possible reputational risks related to the use of social networks.

TSCU I’m sitting in on a Twitter seminar so I can properly tweet to all of you. Me likey.

Smart initiative from Tempe Schools CU in Arizona.
Learn – Listen – Participate – Engage – Measure – Improve: social media is about people and now more than ever financial insitutions must work with subject matter experts to better understand what did/didn’t work in the industry, start where it makes sense, do it right, and successfully engage with people. Education is the key.
TSCU Congrats @CWaterhouse 4 being our 50th follower and winning a Starbucks gift card. Looking at her page I think she will put it to good use.

One way to drive adoption of your platform is to find the right kind of REWARD for your users. Based on my experience in social media, I always mention 4 main types of reward: visibility, exclusive content, contest/prize and fun/entertainment. Here TSCU ticked two boxes: visibility and (financial) prize.
I invite you to check another initiative on twitter from UBank in Australia which by giving fun USB Keys successfully managed to dramatically increase its follower base in a short period of time.
jowyang Learn about how the US Government uses social media,

Macon Phillips, Director of New Media @ The White House: “Your government is delivering online content in new ways and new venues as technology impacts how and where people consume content.”

Check the excellent video with Macon Phillips. ‘Director of New Media @ The White House’: quite possibly the best social media job in the world, don’t you think?
craighepburn Wow RT @Tech_Newz: ZDNET: A Real ROI from Twitter? The Start of Social Networking for Medical Gains

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

VB Social Media Banking News via Twitter #6 – 21-May-09

VB Social Media Banking News via Twitter #8 – 25-May-09