VB Interview #21 – Rick Reesen and Klaus Hammermueller, IBM (The Virtual Worlds Forum London 07)


This is my second video interview with the IBM Digital Convergence Team at the Virtual Worlds Forum.

In my first interview with Paul Ledak, we talked about IBM’s expertise in virtual worlds, without insisting on the banking industry. I also had the chance to spend some time with two of IBM Digital Media experts specialized in the banking industry: Rick Reesen, System Architect based in the South of France, and Klaus Hammermueller, Digital Media Architect based in Austria.

During the interview, Rick and Klaus shared their expertise and talked about second life, IBM’s financial services showcase in Montpellier and their recent integration of a virtual ATM in second life to test some of the processes, and Deutsche Bank‘s innovative Q110 project.

Interview with Rick Reenes and Klaus Hammermueller

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

VB Interview #20 – Paul Ledak, VP at IBM (The Virtual Worlds Forum London 07)

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