VB Interview #1 – Fergus Hampton, CEO of Millward Brown Precis (adtech London 07)

by Christophe Langlois Sep 28, 2007, 12:55 pm

Adtech London 07: interview Fergus Hampton… by ChristopheLanglois

Before executing a Web 2.0 project, it is important to clarify your objectives. What is your goal? Does it really make sens to launch a blog, a social network, or an island in Second Life?

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.