VB Facebook Flash #6 – Garanti Bank’s Next Gen Online Banking, American Family’s Fan of the Week on Facebook, FNB’s CEO on Social Media, and More…

Since I have created my Visible Banking page on facebook, I’ve always tried to find the best way to REWARD my fans, or shall I say now “the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook first (and only a few days or weeks later on dailymotion or youtube). Please note thatmy new videos (comments & interviews) are available on the VB page first.

Indeed I believe there is limited value using a facebook page as a mere carbon copy of one’s twitter account or blog. I also don’t want noise on my blog and limitate the number of short frequent posts with my initial comments and reactions on new social media initiatives.

This is the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services and insurance, to like my page to keep track of my updates. Once in a while, I will also publish a post listing my recent comments on facebook in my new Visible Banking Facebook Flash series. I hope you will enjoy reading those posts.

Please do not hesitate to share your feedback, like and comment those posts on facebook, and help me improve the format of this series.

Facebook Flash #6
Please find below an extract of my comments and initial thoughts on some recent social media initiatives in banking, financial services and insurance. I invite you to read the full articles on facebook.

BBVA Compass’ Facebook promotion in the street
I love this photo which demonstrates how committed BBVA Compass is to become one of the most engaging financial brands online in the US (I shot this picture on 5 Dec in Austin Texas)…

ASB Bank’s Facebook Virtual Branch 2.0
I must admit that my expectations for this relaunch are high. I hope they took into account and implemented some of my recommendations to make the service even more engaging, efficient, and viral…

Michael Jordaan, First National Bank’s CEO, on social media
Congratulations to Michael Jordaan, the CEO of First National Bank (FNB) in South Africa, who made the cover of Fin Week on the topic of social media! Like Peter Aceto, President & CEO at ING Direct Canada, Michael uses twitter and believes in social…

American Family’s Fan of the Week on Facebook
American Family shows us a great example of reward on facebook: their profile photo includes the photo of their “Fan of the Week”. Simple. Brilliant. It is a great way to connect with their clients and employees…

Credit Agricole’s Clever Chat Export Feature on Facebook
Have you heard abt (@TooKam_)? I invite you to check their clever export feature on their #facebook chat (cf pic). It is a good feature for the user to keep track of the conversation, and an excellent non-intrusive way for the bank to capture email addresses…

Video Interview with BBVA’s Chief Mobility Officer
I invite you to watch the short interview I shot with Jose Antonio Gallego, Social Media Manager, and Jose Manuel Villa, Chief Mobility Officer, during my trip to Madrid last month. Jose Manuel talked me through BBVA’s popular iPhone app which is about to go transactional with its 2nd generation to be released within the next few weeks…

Visible Banking Twitter Watch – May 2011
Now tracking 1,430 twitter accounts in 70 countries: 1.7m followers, 1.1m tweets, 50 verified… #banking #insurance You are thinking of starting using twitter or you would like ot take your existing twitter presence to the next level?…

Garanti Bank Launches its Next Generation Online Banking
Last week Turkey’s Garanti Bank (@Garanti) launched their Next Gen Online Banking platform, the first milestone for “Garanti Direct”. Through this platform, besides the financial transactions, the customers will gain more control over their finances by using the different modules provided to them…

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.

So please don’t hesitate to call me (0044 7736 446 357), send me an email (, or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebookcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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