VB Facebook Flash #6 – Amex Proudly Promotes its Partnership with Foursquare, Westpac is in the Cloud, ING Direct Canada Launches Orange Tweets, and More…

Since I have created my Visible Banking page on facebook, I’ve always tried to find the best way to REWARD my fans, or shall I say now “the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook first (and only a few days or weeks later on dailymotion or youtube). Please note that my new videos (comments & interviews) are available on the VB page first.

Indeed I believe there is limited value using a facebook page as a mere carbon copy of one’s twitter account or blog. I also don’t want noise on my blog and limitate the number of short frequent posts with my initial comments and reactions on new social media initiatives.

This is the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services and insurance, to like my page to keep track of my updates. Once in a while in my Visible Banking Facebook Flash series I will publish a list of some of my recent comments on facebook that you shouldn’t miss. I hope you will enjoy reading those posts.

Please do not hesitate to share your feedback and help me improve the format of this new series.

Facebook Flash #6
Please find below ten of my latest comments and initial thoughts on some recent social media initiatives in banking, financial services and insurance.
I invite you to read the full articles on facebook.

American Express proudly promote its partnership with Foursquare
Most financial services firms use social media for brand tactics. But check out American Express’ homepage…

Banco Sabadell revamps its facebook page
The spanish bank focuses more on  Focus branch/ATM locator, videos, mobile banking, ideas…

Allstate’s Mayhem page on facebook reaches 1m likes
Congrats to Dean Winters (Ryan in the cult series ‘Oz’) for making the 1 million club on facebook (only 8 #banking and #insurance pages out of 1,550)!

Westpac will soon be in the cloud
The cloud and the iPad will help Wespac to save money and connect with customers on facebook and twitter…

Interview with Lloyds Banking Group: why is the UK banking so late to embrace social media

ING Direct Canada launches ‘Orange Tweets’ a cool tweets visualizer

The HSBC Students bursary contest is back on facebook

American Express reaches 2m likes on facebook

Bank of America, Wells Fargo and Chase are leading checkins on foursquare
Great set of foursquare infographics: 10m users, 358m checkins outside the US…

Societe Generale launches the “affichez votre style” contest: design their next visa card

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.
So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebookcrowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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