VB Facebook Flash #4 – Automated Job Push on Twitter, Facebook Page Moderation & Promotion by BNP Paribas and Credit Cooperatif

Since I have created my Visible Banking page on facebook, I’ve always tried to find the best way to REWARD my fans, or shall I say now “the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook first (and only a few days or weeks later on dailymotion or youtube). Please note thatmy new videos (comments & interviews) are always available on the VB page first .

Indeed I believe there is limited value using a facebook page as a mere carbon copy of one’s twitter account or blog. I also don’t want to pollute my blog with a few short daily posts with my initial comments and reactions on new social media initiatives.

This is the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services and insurance, to like my page to keep track of my updates. Once in a while, I will also publish a post listing my recent comments on facebook in my new Visible Banking Facebook Flash series. I hope you will enjoy reading those posts.

Please do not hesitate to share your feedback and help me improve the format of this new series.

Facebook Flash #4
Please find below the list of short comments and initial thoughts on some of the newest social media initiatives in banking, financial services and insurance.

Job Postings on Twitter – The Challenge (and Value?) of Automated Push
I have already shared with you my comments on automated services on twitter which basically push job postings on regular basis. I must admit am still not convinced of the value of such services. (…)
I would like to share with you a tweet sent a couple of minutes ago by @SunLifeCareers. Problem is: it directed me to a page on the financial institution’s career section notifying me that the job was no longer available… – Et Vous, a Quelle Frequence Moderez-Vous Votre Page Facebook?
Vous souhaitez permettre a vos membres ou a vos fans de s’exprimer et de reagir librement sur vos articles et autres news. Excellent. Il est important d’inciter a l’echange et aux discussions, le tout en faisant preuve de transparence. (…)
Contrairement a un blog, la moderation sur facebook ou sur youtube s’effectue “ex-post”. Cela ne devrait pas vous poser trop de probleme a partir du moment ou vous aurez defini un processus solide de surveillance de votre mur… – Transparence & Regulation des Commentaires Negatifs par la Communaute
Je ne peux que re-insister sur l’importance d’etre transparent sur les medias sociaux. Les banques, et les marques en general, auront toujours des clients insatisfaits et “vocaux”. (…)
Sachez que dans la pluspart des cas, vous n’aurez meme pas a vous joindre a la conversation; c’est votre communaute qui va se charger de repondre a un commentaire tres negatif, et souvent infonde…

Credit Cooperatif – Ca c’est de la Promotion de Page Facebook!
C’est une chose de se decider a creer une page facebook, un blog, ou un compte twitter. S’en est une autre de reussir a batir des communautes de fans / membres / followers / lecteurs de taille raisonnable. (…)
voila un exemple de promotion de page facebook hors norme dans l’industrie bancaire francaise. Sans surprise, cette initiative provient d’une de nos banques mutualistes, 
le Credit Cooperatif

Visible Banking: Benchmarking Social Media in Banking, Financial Services, Insurance
Tracking over 2,200 initiatives on twitter, facebook, youtube, blogs in 60+ countries.

Please feel free to contact me here, or connect on twitter or linkedin. We are keen to help you better leverage social media to increase customer advocacy and support your business goals, in a pragmatic and cost effective way.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Links 26-31 July 2010 – Social Media News in Banking, Finance, Insurance

Links 2-8 August 2010 – Social Media News in Banking, Finance, Insurance