US Bank Crowdsources $15,000 Award To High School Programs on Facebook

US Bank Crowdsources $15,000 Award To High School Programs on Facebook

US Bank crowdsources $15,000 award to high school programs on Facebook. US Bank announced the launch of an engaging marketing program, Rally4Reward$, to help 6 Nebraska high schools.

US Bank Crowdsources $15,000 Award To High School Programs on FacebookUS Bank (@usbank) is encouraging the community on Nebraska high schools to enter the program and compete for six $2,500 cash awards. When a community participates, a school earn points and the school with the most points will receive the award.

The program is a joint effort between the NSAA (@nsaahome) and the US Bank to fund any activity at the winning schools.

To nominate and start a high school earning points, participate must visit the US Bank Facebook page, and click on the Rally4Reward$ tab. Nomination points can be earned online and by visiting the US Bank in Nebraska. The program will end on 3 April 2013.

As the first scholastic giving program to take the support to social media, it was developed to help companies engage with fans on a website and to enhance a traditional store promotion.

Key Stats

  • US Bank and NSAA awards $15,000 to 6 high schools in Nebraska through a marketing program, Rally4Reward$
  • 6 Nebraska high schools will receive $2,500 each

Rhonda Blanford-Green, NSAA Executive Director“We are thrilled U.S. Bank is helping the NSAA membership earn $2,500 for their school’s activity fund through the Rally 4 Reward$ program. In this day and age it is difficult to run quality programs without adequate funding”

Covered by my Visible Banking Team

In your opinion, are social responsibility projects the banks and insurance firms best shot at attracting real ‘fans’ on social media channels like facebook?  As a banking customer, would you consider switching to US Bank more because of a program like Rally4Reward$?

We invite you to share your thoughts about the impact of social media and the financial industry, here, via twitter or on our Facebook page.


What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Commonwealth Bank Social Media Innovation Marketing Stats 2012

7 Questions To CommBank’s CMO On Social Media Banking, P2P, Mobile

Banking Bad Adds Angry Bank of America Customer's Viral Video with Eminem's D12

Banking Bad Adds Viral Video From Angry Bank of America Customer And Eminem’s D12