US Bank Crowdsources $15,000 Award To High School Programs on Facebook

US Bank crowdsources $15,000 award to high school programs on Facebook. US Bank announced the launch of an engaging marketing program, Rally4Reward$, to help 6 Nebraska high schools.

US Bank (@usbank) is encouraging the community on Nebraska high schools to enter the program and compete for six $2,500 cash awards. When a community participates, a school earn points and the school with the most points will receive the award.

The program is a joint effort between the NSAA (@nsaahome) and the US Bank to fund any activity at the winning schools.

To nominate and start a high school earning points, participate must visit the US Bank Facebook page http://www.facebook.com/usbank, and click on the Rally4Reward$ tab. Nomination points can be earned online and by visiting the US Bank in Nebraska. The program will end on 3 April 2013.

As the first scholastic giving program to take the support to social media, it was developed to help companies engage with fans on a website and to enhance a traditional store promotion.

Key Stats

• US Bank and NSAA awards $15,000 to 6 high schools in Nebraska through a marketing program, Rally4Reward$
• 6 Nebraska high schools will receive $2,500 each

Rhonda Blanford-Green, NSAA Executive Director: “We are thrilled U.S. Bank is helping the NSAA membership earn $2,500 for their school’s activity fund through the Rally 4 Reward$ program. In this day and age it is difficult to run quality programs without adequate funding”

Covered by my Visible Banking Team
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In your opinion, are social responsibility projects the banks and insurance firms best shot at attracting real ‘fans’ on social media channels like facebook?  As a banking customer, would you consider switching to US Bank more because of a program like Rally4Reward$?

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