Social media banking. UK’s newest bank Metro Bank and Social Media: a Match Made in Heaven, You’d Think…
Metro Bank‘s very first branch in the UK officially opened in London (Holborn) on 29 July 2010. They want to revolutionize the UK banking industry with a fresh approach to banking: they are open 7 days, early & late, they will issue your debit card “on the spot”, they will offer dog lovers treats for their beloved pets…
More importantly they promise “unparalleled levels of service and convenience”. It sounds great, isn’t it? We have waited 100 years for a new high-street bank, for a bank which would be totally focused on its customers, a bank which could be loved (at last) and which would shake the conservative banking industry with an innovative approach to customer service.
I must admit that I couldn’t wait to check their social media presence and their strategy which should be industry leading and highly engaging. So, did they deliver? I invite you to watch my video.
Companies quoted: Metro Bank, HSBC’s firstdirect, Lloyds TSB, Barclaycard.
By the way, I met with one of the execs of Metro Bank a couple of months ago. After an hour long meeting, she told me that engaging on social media channel seemed interesting but it was too “premature” for the bank at that stage… Better late than never!
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