UK Banks Leverage Social Media to Target Students (2/2): Santander’s I Love £50 Facebook Contest, Barclays’ 100 Voices

by Christophe Langlois Aug 28, 2010, 12:58 pm

Social media banking. UK Banks Leverage Social Media to Target Students: Santander’s I Love £50 Facebook Contest, Barclays’ 100 Voices student community.

Earlier this week, I noticed that Santander UK launched the second edition of its I Love £50 contest on their facebook page which enabled them to reach 20,000 fans last year.

In this two-part video, I share my comments on a few UK banks which are trying to connect with students using social media (facebook, video, …). I also mention a couple of best practices from the industry in the US and Canada.

* Companies featured: HSBC, Santander, Barclays, Severus Credit Union.
* First part: UK Banks Leverage Social Media to Target Students (1/2): HSBC

Please contact us to discuss into more details: christophe.langlois@visible-banking.com, twitter, linkedin,facebook.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.