In the last few days, I shared with you some of our latest insights on facebook and twitter via a number of video posts: I’ve confirmed that only 0.05% twitter accounts in financial services are verified, and 90% of those same twitter accounts are inactive.
Now, I will share my thoughts and recommendations on one of the key challenges on facebook for financial institutions: driving engagement via an open wall. Surprisingly, we found that the majority of facebook pages in financial services are ‘open’ and ‘at risk’… find out why, and what to do to lower the level of risk.
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitter, facebook,crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.