Top 50 influential twitter accounts covering Social Business that you must follow now and you’d love to count as twitter followers including Vanessa DiMauro, Glen Gilmore and Andrew Grill. (updated on 04/09/14)
As part of my top social business influencers series, I put together my own list of top 50 social business twitter accounts.
There is no such thing as a perfect list, so I invite you to react, share your feedback, positive or not, and flag any major omissions.
But before you do so, I invite you to go through my detailed methodology first.
Methodology: Twitter Top 50 Social Business
Contrary to the Economist Intelligence Unit’s which puts a lot of planning, intelligence and work to come up with their Top 25 Social business Leaders 2014, I used here exclusively a mix of twitter-specific and social influence metrics.
I used my premium SocialBro membership to identify and select the top twitter accounts including ‘social business‘, ‘#socialbusiness‘ or ‘#socbiz‘. I wasn’t interested here in twitter accounts focused on ‘social business’ as first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus.
If Socialbro is not perfect, their customer service always proved to be poor at best in my opinion, I like the ability it offers to export any search results with most of their info to excel.
I rewarded the individuals and organisations on twitter who have made their focus on social business clear by using those terms whether in their bio, their name or even their username. A special mention for Glen Gilmore who managed to squeeze ‘#socbiz’ within its username. No chance for me with such a lengthy first name and name…
In my opinion your top goal on digital and social media is for you and your content to be found: hence the importance of search and social discovery.
I used the following selection criteria:
- English (essentially)
- Active (daily basis)
- No spam (less than 250 tweets a day)
- Over 700 influence (Kred, the social influence score used by SocialBro…)
- 5,000 followers minimum
- 100 times listed minimum
- Public accounts only (not protected)
With those criteria, I identified 255, 66 and 31 twitter accounts for respectively ‘social business’, ‘socbiz’ and ‘#socialbusiness’.
Then, I went through the list manually to remove any ‘anomalies’ like @MO_HKG or @FohBoh. It’s also important to mention that the term ‘social business’ is used loosely by the plethora of social media consultants and other social media gurus out there: most of those guys focus on social media marketing for small businesses, not digital transformation.
And if I currently had more time and resources, I’d have used another excellent twitter service, Twitonomy, to select the twitter accounts enjoying the highest reach (impressions) and driving the largest volume of interaction and engagement.
With this method I surely missed a limited number of top social business influencers like Brian Solis (@briansolis) and his rather minimalistic and non-optimised twitter bio, or Scott Monty (@scottmonty) who both don’t need the exposure anyway, don’t you think? 😉
one two of the top 25 social business leaders 2014 recognized by the Economist Intelligence Unit made my list. Kudos to Brian Fanzo (@iSocialFanz), a true twitter enthusiast, and Nathan Bricklin (@socialbrick), an advocate for social collaboration.
So this is how I selected the top 50 social business twitter accounts: you’ll find the full list on the next page.
As a call to action, I invite you to follow those twitter accounts or alternatively subscribe to the twitter list I created on that occasion. Please note that it doesn’t guarantee that those accounts will only cover topics related to social business.
Top 10 Social Business Twitter Accounts (by number of times listed)
- Glen Gilmore #SocBiz (@GlenGilmore) – 9,221
- Pam Moore (@PamMktgNut) – 8,827
- Gaby Castellanos (@gabycastellanos) – 4,363
- Meghan M. Biro (@MeghanMBiro) – 3,684
- Deborah Lee (@debsylee) – 3,194
- Dion Hinchcliffe (@dhinchcliffe) – 2,647
- Michele Smorgon (@maxOz) – 1,741
- Vanessa DiMauro (@vdimauro) – 1,631
- Sandy Carter (@sandy_carter) – 1,469
- Social@Ogilvy (@SocialOgilvy) – 1,300
Top 50 social business twitter accounts: methodology – full list