Top Financial Institutions on Twitter Globally (1,470 accounts, June 2011)

I believe the financial services industry worldwide was lacking of a comprehensive benchmark on social media activity on more and more popular online communities like facebook or twitter.

This is precisely why back in early 2009 me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely financial services firms all over the world.

New Visible Banking Quarterly Reports: Facebook and Twitter
I’m keen to connect with you If you are looking to better understand those new communication channels, benchmark yourself against your peers, and successfully leverage social media to contribute to your business objectives.

In the meantime, please check our regular updates on the Visible Banking Twitter Watch series, 1,500+ accounts in 70+ countries and Visible Banking Facebook Watch series, 900+ pages and apps in 70+ countries.

FYI, during the summer we plan to launch two quarterly reports focused on facebook and twitter. We are keen to find out how useful those reports would be to you and what you’d like to see included.

Send us your comments and suggestions!

The Visible Banking Twitter Watch – June 2011
I invite you watch my short video update on our unique Visible Banking Twitter Watch series.

The stats shared in my video come from our data collection activity from early June 2011:
* 1,470 accounts from 71 countries
* 1.9 million followers (aggregated)
* 1.2 million tweets (aggregated)
* 54 verified accounts from 4 countries

Companies Featured
* Brazil: Santander
* Indonesia: BNI
* Kuwait: KFH Group
* Netherlands: Aegon,
* South Africa: Capitec Bank
* Thailand: SCB, Kasikornbank
* Turkey: Akbank, Garanti Bank, Türkiye İş Bankası
* US: American Express, Bank of America, JP Morgan Chase, The Hartford
* Venezuela: Banesco, BBVA Provincial

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.
So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebookcrowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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