Top CEOs Financial Services Ice Bucket Challenge

Top Financial Services CEOs Take up the #IceBucketChallenge [updated]

If Barack Obama hasn’t, even top CEOs in financial services have started to accept the ALS Ice Bucket Challenge: UBS, TD Bank, Wells Fargo, U.S. Bank, Kasikornbank, Citi… (updated on 03/09/14)

Top CEOs Financial Services Ice Bucket Challenge

It’s good to see more and more President, CEOs and other Senior Executives at well-established financial institutions accepting the ALS Ice Bucket Challenge and showing themselves under a different light, wearing a more relaxed attire, far from the usual business suit.

Except for US Bank’s CEO, Richard Davis who is still looking sharp on his Ice Bucket Challenge video.  And if you are interested, his team reached out to me to confirm Richard managed to salvage his suit.  Wells Fargo’s CEO was also wearing a suit.

I invite you to watch my YouTube playlist (also embedded above) which includes some of the very best ice bucket challenge videos from the global financial services industry.

It was a pleasure to find out that the trend had spread outside the US: I invite you to watch the Ice Bucket Challenge videos with UBS’ Group CEO from Switzerland (comments are disabled), and Kasikornbank’s President from Thailand.

Best Financial Services Ice Bucket Challenge Videos

  1. Tim Hockey, CEO at TD Bank (US)
  2. Sergio Ermotti, CEO at UBS Group (Switzerland)
  3. John Stumpf, CEO at Wells Fargo (US)
  4. Teeranun Srihong, President at Kasikornbank (Thailand)
  5. Bob DiMuccio, CEO at Amica (US)
  6. Richard Davis, CEO at U.S. Bank (US)
  7. Dan Fishbein, President at Sun Life Financial (US)
  8. Richard Handler, CEO at Jefferies (US)
  9. Jim Smith, CEO at Webster Bank (US)
  10. Mike Corbat, CEO at Citi (US) –on Facebook
  11. Phil Chronican, CEO at ANZ (Australia)
  12. Chi-Won Yoon, Regional CEO for APAC at UBS (Hong Kong)  -new addition-
  13. Richard Fisher, President and CEO at Federal Reserve Bank of Dallas (US)
  14. Thomas J. Kemly, President and CEO at Columbia Bank of New Jersey (US)

Please note that I’m aiming to update my YouTube playlist and this article with any upcoming videos from high profile CEOs and Presidents.

Leadership, Social CEO: TD Bank’s Tim Hockey

CEO TD Bank Ice Bucket Challenge Tim HockeySpecial kudos to Tim Hockey at TD Bank: I urge you to watch Tim’s video where he went through no less than three rounds of icy shower in front of his team -who also accepted the challenge- and a rather enthusiastic audience.

You can experience the last ice bucket thanks to a go pro camera embedded at the bottom.  This is another cool stunt from TD Bank on the back of their recent and highly successful TDThanksYou campaign.

No wonder the video enjoys an outstandingly broad reach with well over 20,000 views to date.

Please note that Sun Life Financial is giving another $10,000 to the ALS Association: $100 for every Facebook share or twitter (re)tweet.

I personally truly believe in the value of those Ice Bucket Challenge videos which enables CEOs to engage and energise their employees and to a lesser extent their customers.  But here we are far from the genuine commitment from a social CEO like Tangerine’s Peter Aceto to both reward your team and engage with your clients on daily basis.

Ice Bucket Challenge Videos on Facebook

Banking Ice Bucket Challenge Aman Narain Standard CharteredIn this post, I focused on YouTube videos published publicly.

Many Ice Bucket Challenge participants choose to publish their videos more intimately, with Facebook their social media channel of choice.

So did my friends Brett King, Founder and CEO at Moven and Aman Narain, former Global Head of Digital Banking at Standard Chartered: congratulations to Aman who recorded an awesome video with his former Standard Chartered Team.

So should Barclays Bank’s Ashok Vaswani accept my Ice Bucket Challenge [social business banking edition], he would certainly be in good company.

Has your financial services CEO already accepted the Ice Bucket Challenge?  If I can see the value from a leadership and employee advocacy stand-point, I still wonder how big the impact on customers and brand health for financial institutions who haven’t started their digital transformation into a truly customer-centric social business.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Financial Services Forum European Executive Summit 2014

Top Financial Services Speakers: European Executive Summit 2014

HSBC SABB Bank Twitter Followers 200k Social Media Banking August 2014

HSBC’s SABB Bank Reaches 200k Twitter Followers with @SABBBank