The Lab AIB Bank Launches Futuristic Branch Banking Innovation

The Lab: AIB Bank Opens First Digital Banking Store [Innovation]

Banking innovation. Allied Irish Bank (AIB) opens The Lab, their first digital banking store, offers free use of iPads, iMac & wifi, and a unique banking experience.

The Lab AIB Bank Launches Futuristic Branch Banking InnovationEarlier today, AIB Bank announced on social media (facebook and twitter) the launch of their brand new branch of the future, The Lab.  The grand opening to the public will take place tomorrow.

More information on The Lab is also available on social media: AIB’s youtube channel (10 videos via this playlist) and The Lab’s own facebook and twitter (@TheLabAIB) accounts.

About The Lab

Please find below a description from The Lab’s official facebook page.

The Lab AIB Bank Launches Futuristic Branch Banking Innovation HomepageWe would like to introduce “The Lab”, a new store from AIB, the first of its kind in Ireland. 

Its learning and research environment focussing on helping you get the most from our current and future banking services. The Lab will bring all of AIB’s leading edge technologies together in a physical hub to showcase, test and introduce you to the best digital banking experience in Ireland.

The Lab is situated in Level 1, Dundrum Town Centre and is for both AIB and non AIB customers.

It is focused on providing a friendly and supportive environment for visitors to learn about AIB’s different self- service banking offerings and forthcoming services and product launches.

The Lab stands for “Learn about Banking” so when you visit the store, you can experiment with your own technology or AIB’s technology which is available in store to use and experience.

As well as having access to AIB products, visitors will have free use of iPads, iMacs and wireless Internet, as well as an unique banking experience that is not something that will be experienced elsewhere. You chose now how you wish to interact with AIB, the way that suits you best.

Bernard Byrne Director Personal Business Corporate Banking AIBBernard Byrne – Director of Personal, Business and Corporate Banking at AIB: “Almost half our customers have yet to embrace digital banking”.

“AIB’s investment in digital technology is a cornerstone in the bank’s strategy to reduce cost.”


Social Media Wall

AIB The Lab Social Media Wall Branch of the Future The Lab also includes a social media wall displaying a twitter feed tagged with the following hashtag: #thelabaib.

Photo credit: Alan Cronin – Online Marketing & Social Media Implementation Manager.







It is always a pleasure to see new banking innovations aiming to connect with banking customers and bridge the gap between digital and the real world.

The extended opening hours on twitter and facebook seem to reflect IAB’s commitment to listen, engage and support as / when / where needed.  I am curious to see IAB’s content and engagement strategies in action.  Will the bank use those new social media channels mainly to:

  • show how innovative they are (brand perception)

  • connect with their influencers: journalists, thought leaders on banking innovation, tech / gadget enthusiasts (media relations)

  • provide some social customer care to their banking customers (customer service)

What do you think?  I invite you to share your initial thoughts on The Lab by AIB, and tell us how innovative you find this initiative, here or on twitter.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

10 Things Banks Can Learn From Uber Limo Company Innovation

10 Lessons Banks Can Learn From a Limo Company [Uber Innovation]

First Direct Conducts Social Media Experiment with 40 Twitter Facebook Addicts

First Direct Conducts Social Media Experiment with 40 Twitter Facebook Addicts