Banking innovation. Allied Irish Bank (AIB) opens The Lab, their first digital banking store, offers free use of iPads, iMac & wifi, and a unique banking experience.
About The Lab
Please find below a description from The Lab’s official facebook page.
Its learning and research environment focussing on helping you get the most from our current and future banking services. The Lab will bring all of AIB’s leading edge technologies together in a physical hub to showcase, test and introduce you to the best digital banking experience in Ireland.
The Lab is situated in Level 1, Dundrum Town Centre and is for both AIB and non AIB customers.
It is focused on providing a friendly and supportive environment for visitors to learn about AIB’s different self- service banking offerings and forthcoming services and product launches.
The Lab stands for “Learn about Banking” so when you visit the store, you can experiment with your own technology or AIB’s technology which is available in store to use and experience.
As well as having access to AIB products, visitors will have free use of iPads, iMacs and wireless Internet, as well as an unique banking experience that is not something that will be experienced elsewhere. You chose now how you wish to interact with AIB, the way that suits you best.
Bernard Byrne – Director of Personal, Business and Corporate Banking at AIB: “Almost half our customers have yet to embrace digital banking”.
“AIB’s investment in digital technology is a cornerstone in the bank’s strategy to reduce cost.”
Social Media Wall
The Lab also includes a social media wall displaying a twitter feed tagged with the following hashtag: #thelabaib.
It is always a pleasure to see new banking innovations aiming to connect with banking customers and bridge the gap between digital and the real world.
The extended opening hours on twitter and facebook seem to reflect IAB’s commitment to listen, engage and support as / when / where needed. I am curious to see IAB’s content and engagement strategies in action. Will the bank use those new social media channels mainly to:
show how innovative they are (brand perception)
connect with their influencers: journalists, thought leaders on banking innovation, tech / gadget enthusiasts (media relations)
provide some social customer care to their banking customers (customer service)