the EFMA invites Christophe Langlois, Founder of, to speak at the “Internet et Mobile” study day in Paris

It is going to be my third EFMA event, and my first presentation in French.
Philippe Van Fraechem, Programme Director at EFMA, invited me to speak at the study day, “Internet et mobile“, he organizes for the EFMA in Paris on 28th November.

I very much look forward to this event. First, it feels good to participate to a conference in my native France, but more importantly because Philippe gave me the responsibility not only to share my vision of social media in the banking industry but also to present a short wrap-up of the Online Finance and Mobile Finance events from early November in Athens.

It is a first for the EFMA, and I am proud to be part of it. Then, the EFMA will publish my wrap-up article in the excellent Efmag under the coordination of Charlotte Collonge.

Key speakers
Please find below the list of key speakers

Alain Bellaiche, CIO at FNCA – Fédération Nationale du Crédit Agricole (France):

Bernard Dutreuil, Directeur Systèmes de Paiement at FBF – Fédération Bancaire Française (France)

Christophe Excoffier, Owner at Novamétrie (France)

Christophe Houzé, Senior Internet Manager at MMA (France): I invite you to check Christophe’s blog about his recent trip to San Francisco and his visit of some of the hottest internet companies. Shame his blog is not in English…

Bertrand Krug, Research Director at Médiamétrie//NetRatings (France)

Christophe Langlois, Founder of (UK)

Hervé Leroux, Head of direct banking at CNCE – Caisse Nationale des Caisses d’Epargne (France)

Joëlle Marcq, Channel Manager Web – Web & Phone Channels at Fortis(Belgium)

Gilbert Réveillon, Director at LaSer Cofinoga (France)
Conference overview: “la vraie alternative”
I invite you to visit the conference website for more information.

Comme le montre l’étude 2007 Crédit Agricole-Efma-Capgemini-Microsoft-Novamétrie relative à l’impact d’Internet sur la distribution de produits et services financiers, le canal Internet est promis a un bel avenir en terme de ventes de produits financiers.

Les défis suivants seront analysés lors de cette conférence :
• Comment augmenter la part des canaux en ligne dans les ventes de produits financiers
• Comment utiliser les nouvelles technologies (web 2.0)
• Comment développer de nouveaux services et produits financiers via Internet et le mobile
• Comment développer des canaux électroniques sécurisés et qui donnent confiance au client

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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