More articles

  • Three Streams Digital Disruption Infographic

    10 Top Insights Driving the Digital Disruption [INFOGRAPHIC]

    This infographic on digital disruption highlights the key results from the German digitisation consumer report 2014 published recently by Roland Berger Strategy Consultants. To support the recent launch of their German digitisation consumer report 2014, the Roland Berger team put together an infographic entitled ‘The Three Streams of Digital Disruption‘.   You will find below […] More

  • Social Business Performance Scale Leader Networks

    50% of Firms Don’t Differentiate Social Media Marketing from Social Business [STUDY]

    50% of firms don’t differentiate social media marketing from social business: ten top insights from the 2014 social business benchmark study by the Leader Networks. The Leader Networks released the results of the 2014 edition of their social business benchmark study. Those results demonstrate once again that marketing still largely dominates the social media budget in most […] More

  • TD Bank turns ATMs customer advocacy machines

    TD Bank Turns ATMs into Banking Customer Advocacy Machines

    #TDThanksYou. Canada’s TD Bank celebrated customer appreciation day by turning its ATMs into Automated Thanking Machines to drive both customer and employee advocacy. Last week, I came across the video above from TD Bank, ‘Sometimes you just want to say thank you #TDThanksYou‘. The video description reads: “TD turns ATMs into Automated Thanking Machines to […] More

  • Moven Bank Parodies Poor Banking Customer Experience

    In this ‘fun’ video, Brett King’s innovative Moven (bank) parodies the poor customer experience provided by traditional banks. Just in case you missed it, I invite you to watch this YouTube video: ‘Another Frustrated Bank Customer‘.   More seriously, you will find more about Moven‘s features on the go in two other videos posted by […] More

  • Marketing Magazine Social Media Financial Services 2014 Visible Banking

    Social Customer Experience at the Marketing Magazine Financial Services Social Media 2014

    Visible Banking’s Christophe Langlois was invited by Marketing Magazine to speak about social customer experience in B2C at their Financial Services Social Media 2014 conference. A couple of months ago, the Marketing Magazine team (@MarketingUK) invited me to contribute to the 2014 edition of their annual Financial Services Social Media event. Event overview Financial Services […] More

  • Best Insights from the Adobe Summit 2014

    20 Top Digital Marketing Tweets from the Adobe Summit 2014

    Marketing reinvention. The best insights and quotes from the Adobe Summit 2014, one of the world’s largest Digital Marketing conference which attracted over 5k digital marketers, publishers, agencies and technologists. I couldn’t find the time to travel to the US to attend the 2014 edition of the Adobe Summit and network with my fellow digital […] More

  • Standard Bank YouTube Video Twitter Outreach Christophe Langlois

    Standard Bank Promotes Mobile App with Fun Twitter Outreach Strategy

    Standard bank promotes its new mobile banking app with fun, close to real time, social media outreach strategy targeting customers and top influencers on twitter. Last week, I noticed a series of new and rather unusual videos on the youtube channel of South Africa’s Standard Bank.  The bank has adopted a fresh, original approach when […] More

  • Sandy Storm Help Team Taps Social Media Insurance To Accelerate Claims Payment

    Sandy Storm Help Team Taps Social Media Insurance To Accelerate Claims Payment

    Sandy Storm Help Team taps social media to accelerate insurance claims payment and urge insurers to provide better support to their policy holders. Storm Help (@stormhelpteam) launched a social media campaign “Hear Us!” which is composed of lawyers, estimators, engineers, and other workers throughout the Sandy-impacted area. The campaign was led by Scott Mager, disaster relief […] More

  • Zurich Insurance Life Navigator Advice Partnership The Guardian

    Zurich Insurance Launches Life Events Money App With The Guardian

    Zurich insurance launches life events money app with the Guardian as a six-month campaign to raise the people’s financial awareness to the key stages of life. The app is called Life Navigator, presenting Guardian readers with advice, tools, and important Guardian Money (@guardianmoney) information to help them make the right financial decisions. The Life Navigator app […] More

  • TD Bank Innovates on Google+ With Videos, Aims to Drive SEO For Local Searches

    TD Bank Innovates on Google+ With Videos, Aims to Drive SEO For Local Searches

    TD Bank innovates on Google+ with exclusive video content to drive SEO for local searches. With those videos, TD Bank hopes to give their stores more visibility when internet users are searching for information about banking in their neighborhood. Through iCrossing, TD Bank (@TDBank_US) has produced 96 unique videos to be published at new Google+ local […] More