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  • Social Media Insurance Leaders And Customer Engagement

    INFOGRAPHIC: Social Media Insurance Leaders And Customer Engagement

    A new survey with infographic in the US assesses the performance of insurance companies in terms of Twitter, Youtube, Facebook achievements.  he rankings reflect the level of digital customer engagement from the social media insurance leaders. The report called “Who’s covered? Insurance Social Media Showdown determined insurers who have established the most meaning social media […] More

  • Zurich Insurance Life Navigator Advice Partnership The Guardian

    Zurich Insurance Launches Life Events Money App With The Guardian

    Zurich insurance launches life events money app with the Guardian as a six-month campaign to raise the people’s financial awareness to the key stages of life. The app is called Life Navigator, presenting Guardian readers with advice, tools, and important Guardian Money (@guardianmoney) information to help them make the right financial decisions. The Life Navigator app […] More

  • UK Insurers Struggle With Digital / Social Customer Care [SURVEY]

    UK Insurers Struggle With Digital / Social Customer Care [SURVEY]

    UK insurers struggle with digital and social customer care (via facebook or twitter) with only 48% of the basic online questions answered satisfactorily. Research, carried out by Eptica (@EpticaUK) Multichannel Customer Service Study, found that the performance of insurers is declining with the number of questions answered dropping by 2% from the 50% of the […] More

  • The Co-operative Insurance Gamify Safety of Young Drivers With Mobile Apps

    The Co-operative Insurance Gamify Safety of Young Drivers With Mobile Apps

    The Co-operative Insurance gamify safety of young drivers using mobile apps by scoring each journey from 1 to 5. The free Smartphone app uses GPS data to measure cornering, time of day, speed, braking acceleration. It is designed for drivers to try before buying the company’s insurance products. The app is available for Android and […] More

  • AAMI Crowdsources Next Car Insurance Ad With $10,000 Facebook Contest

    AAMI Crowdsources Next Car Insurance Ad With $10,000 Facebook Contest

    AAMI crowdsources its next car insurance ad via a $10,000 Facebook contest which urges people to tell their stories and experiences with motor accidents. According to AAMI (@AAMI), the most unbelievable story will win $10,000 and can possibly become the next car insurance ad of the insurance company. If you have an experience with an accident […] More