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  • Three Streams Digital Disruption Infographic

    10 Top Insights Driving the Digital Disruption [INFOGRAPHIC]

    This infographic on digital disruption highlights the key results from the German digitisation consumer report 2014 published recently by Roland Berger Strategy Consultants. To support the recent launch of their German digitisation consumer report 2014, the Roland Berger team put together an infographic entitled ‘The Three Streams of Digital Disruption‘.   You will find below […] More

  • Santander Bank Selfie Contest Formula One

    Santander Launches Selfie Contest to Leverage their Formula One Sponsorship

    #SpeedSelfie. Santander launched a social media contest based on selfies to leverage its Formula One sponsorship and increase their online share of voice. Earlier this week, I noticed a new video from Santander on YouTube, ‘Speed Selfie Phase‘. Please note that the video clip is also available in other languages, including Spanish of course. In […] More

  • CMOs Time Digital Transformation Accenture Interactive

    CMOs Will Spend 75% of Marketing Budget on Digital [INFOGRAPHICS]

    Infographics.  In their recent Digital Transformation study, Accenture reveals that CMOs would spend up to 75% of their marketing budget on digital by 2019. More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture.  37% […] More

  • Best Insights from the Adobe Summit 2014

    20 Top Digital Marketing Tweets from the Adobe Summit 2014

    Marketing reinvention. The best insights and quotes from the Adobe Summit 2014, one of the world’s largest Digital Marketing conference which attracted over 5k digital marketers, publishers, agencies and technologists. I couldn’t find the time to travel to the US to attend the 2014 edition of the Adobe Summit and network with my fellow digital […] More