Australia’s leading insurer, AAMI, has won the ‘Best Use of Social Media’ award of the Australian Banking and Finance Magazine. The award was awarded at the magazine’s Insurance Awards Gala dinner in Sydney.
AAMI won the award for its efforts in using social media as an important channel for customer service. The company also used social media as a support to all their marketing activities and thus achieving one of the largest share of activity in the insurance industry.
The gala awarded the best performing insurance companies in Australia. The awardees are selected by an independent panel composed of experts in the insurance industry.
According to Lisa Harrison, head of general insurance brand and marketing for AAMI, said that the company values its customer service and the award only shows that the company always does more than what is needed when it comes to communicating with their customers.
For AAMI, social media is not just for branding but it is being available to customers where and when they need help. The company’s average response time is 45 minutes which is truly world class.
- On average AAMI answers queries by customers within 45 minutes
Lisa Harrison, Head of General Insurance Brand and Marketing for Suncorp: “In November last year AAMI took steps to incorporate social media into its service offering. The number of customers who have had their queries answered via our Facebook page indicates that we are doing something right.”
Covered by my Visible Banking Team
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