Standard Chartered Mobile Banking Comic Book Superheroes - 1

Standard Chartered Turns Mobile Banking Teams Into Comic Book’s Superheroes [BREAKING NEWS]

The Standard Chartered Global Remote Banking Team (online and mobile banking) innovates again, this time to connect with the bank’s front line staff.  They turned some of their super staff members into comic book’s superheroes, literally.

A couple of hours ago, I received an email from one of my digital banking innovator friends from Singapore, Asif, who informed me of the latest innovation from Standard Chartered’s Group Remote Banking Team.

This time around, the Team is tapping the now incredibly high popularity of comic books and superheroes movies to communicate internally, with their front line staff, about their achievements and the value of remote banking.

Standard Chartered Mobile Banking Comic Book Superheroes - 1Standard Chartered Mobile Banking Comic Book Superheroes - 2Standard Chartered Mobile Banking Comic Book Superheroes - 3









Asif Saleem – Head of Channel Migration and Analytics“The comic is a fun, light-hearted take on the success stories / channel migration of the Group Remote teams across the markets and their digital activation campaigns.  The comic series is about engaging audiences in a fun and creative way – without using mundane power point – and in process making our staff the stars.” 

This is just the latest innovation from the team.  In the last few years, they launched innovations after innovations such as MoVe and the World’s Coolest Intern contests based on crowdsourcing.  About a year ago, they increased their Net Promoter Score by 1.5% in just 1 month via their online banking logout page.

It is always such a pleasure to spend some time with Aman Narain’s team when I am in Asia.  In my opinion, under the leadership of Aman the Breeze team became The most desirable team to work for in the worldwide banking industry.  No wonder the team spirit is so high: they are working (hard) on innovative digital projects, but they are also playing hard -with many fun internal initiatives and parties-, the management make sure they get recognized for their work, and last but not least the bank even turns them into comic book superheroes…  How excited would YOU be to go to work everyday?

This is a very different way, a more fun, more engaging, and surely a more memorable way to communicate and convince internally, don’t you think?  Are you aware of any other fun ways banks have used to communicate internally?

Join the conversation here or on our facebook page.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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