Social Media in Banking – Key News via Twitter: 22-28 February 2010

Key news: 1-7 Feb ¦ 8-14 Feb ¦ 15-21 Feb ¦ 22-28 Feb

In case you missed them, I listed and categorized some of my favourite tweets from last week (22-28 Feb) including my tweets and the ones I RTed.

I invite you to read three of my most recent posts: Guest Post #4 – Overview of Social Media and Banking in Spain (by Jesus Perez)The Impact of Social Media on The Robin Hood Tax Initiative, and my Visible Banking Twitter Watch #17. And please make sure your social media initiatives are included in my social media directory.

Twitter – Account Hacked

* Yesterday many twitter accnts got hacked. Banks like @first_direct were impacted. Find out why it isn’t such a big deal
* I received this DM from @VerityMom “This you????” ¦ @verityseattle @currencytim I think the acct has been #hacked
* @JoeWi Thx 4 commenting on hacking & twitter “key point 4me is monitor ur own twitter feed 2 check4 erroneous activity”
* Very excited 2 B live on @MichaelLibbie’s “Insight on Business” radio show Tune in! #banking #socialmedia

* @bbvaopentalent congrats 4 such a high level of participation! I suggest U create 2 twitter lists of #opentalent participants (2010 & 2009)?
* @Zopa Congrats 4 breaking the 500 follower mark. Catching up on @aplusk (4.5mil f) indeed + @LendingClub (1,147 f) & @ProsperLoans (2,977 f)
* @joseantoniogall Hola J! congrats 4 breaking the 1k follower mark on @Actibva ur following strategy worked out pretty well 😉 #finance #bbva
* Wlcm 2 @MCPriceless MasterCard’s new twitter accnt 2 support the #priceless initiative ¦ Good job @MasterCardNews @JimIssokson @Cherylguerin
* Curieux de connaitre le top 10 des comptes twitter de banques en France? #socialmedia w/ @CareersSocgen @BNPPARIBAS_NET
* Top 10 Spanish Banks on twitter: @CajaNavarra @actibva @Inversis @BancoSabadell @BankinterLabs … #socialmedia #VBTW

* Good post abt #banks responding 2 neg comments on the @NetBanker blog feat @askciti #CapitalOne @wazaroff #socialmedia
* @FinancialBrand good ? “sponsoring a blog vs producing content on ur own blog”? In that case @meritrustcu tried both 😉

* 22-28 Feb: 16 #financial #markets events in 5 countries ¦ Any1 speaking, attending or exhibiting? (via @FinRoad)
* This Y both @Finovate & @Net_Finance take place on May 11. I wonder how big the impact on Jim&Eric’s event? Which 1 will U attend?

Online Communities
* @currensee congrats 4 raising $8M in Series B -> International growth & advanced social analytics #forex #trading #social
* Adelaide Bank Launches the #community w/60 plans so far, @PlanBig + facebook #ideas #banking
* In Nov09, @usaa_News restricted access 2 its #crowdsourcing “What’s On Your Mind” Any1, any comments on the new feats?
* In #Banking, #Financial Services, #markets even online communities like #SeekingAlpha have their detractors: @seekingalphasuk (inactive)

* What’s the best way 2 increase ur fan base on facebook? Check @Trupanion’s #insurance blog #pets #contest #fun #pics

* @PlanBig wlcm 2 the #socialmedia space! Keen 2 see how ur community develop. Crowdsourcing is trendy, but what’s the Xtra REWARD 4 ur users?
->  @Visible_Banking thanks for the welcome. The extra reward is our focus on actual outcomes for our users, they can get the help they need (from @PlanBig)

* @Visible_Banking sorry i disagree. success lies in achieving/supporting strategic goals. it’s not about reward. that’s a tactic (from @cosmond)
-> 1st of all, what’s a fan in #banking or #insurance? “Success” in SM lies in ur ability 2 find the best way 2 REWARD ur users 4…
-> #socialmedia #success lies in ur ability 2 REWARD ur users 4 the time they spend visiting, contributing, promoting ur initiative…
-> 4 Key types of #REWARD in #socialmedia : 1. fun 2. contest 3. visibility 4. exclusive content (1&2 works better in B2C, 3&4 in B2B)
-> I agree w/U. Ideally, 1st ? companies should ask thmslvs is how they cld leverage socialmedia 2 achieve (which?) strategic goal(s)
-> @Visible_Banking good debating with you. i like your tweets. just wanted to pick up on this one (from @cosmond)

* @Visible_Banking i’d argue being hacked IS a big deal unless all DMs are deleted regularly. BOA asks customers submit identifiable info
-> @jason_dee agreed I made it clear on my blog #hacking isn’t a big deal as long as banks follow my advice #7 is a bonus!
-> @Visible_Banking ah i see what you were saying. i read it literally. good advice. i would add very frequent deletion of DMs thru the day

* @PressRoom_BBVA U R following @BBVAservicios. Could U pls confirm it is 1 of #BBVA ‘s offical #twitter accounts? @joseantoniogall?
-> @Visible_Banking it´s official but inactive. Just to secure the name 😉 (from @joseantoniogall)

* #BBVA Announces the 20 Finalists of @BBVAOpenTalent (320 projects 2,100 comments 125k votes) #innovation #banking
* IFAs, fancy winning a case of fine wine or a WII from @IgnisAM? Take the survey or play

Robin Hood Tax
* -Updated- #Socialmedia & the @RobinHood tax The #RHT facebook page added an outstanding 6,350 fans / day btw 15-23 Feb!
* 1,200+ tweeps show their support 2 the @RobinHood Tax by wearing a green mask via the @twibbon app #RHT #Socialmedia
* #RHT The infamous @RobinHood Tax video w/ Bill Nighy has already been viewed 300k+ times (950+ ratings, 640+ comments)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Social Media in Banking – Key News via Twitter: 15-21 February 2010

126 Social Media Initiatives Launched by Financial Institutions in March (Twitter, YouTube, Blogs)