Social Finance Double Bottom Line Investing

Social Finance’s Trusted Network Raises $77M to Transform US Student Loan Industry

Social Finance or SoFi, a network that wants to transform the US student loan industry, has raised over $77 million. The student debt problem recently broke the $1 trillion barrier eclipsing both the national credit card and car loan debt.

Social Finance Double Bottom Line Investing

Many companies are also trying to address this problem but none of them are as aggressive in the social front as Social Finance. The initial round of funding was led by Baseline Ventures, with contributions from DCM and Renren, China’s largest social networking site. Renren has invested $49 million to Social Finance in September of 2011.

SoFi is led by Stanford alumni Nino Fanlo, former executive vice president of Wells Fargo and Ian Brady, the former director of innovation for Fidelity Investments.

SoFi is developing a lending solution with lower loan rates than the federal standard that also gives similar borrower’s protection by creating connections with alumni investors. This approach that switches lending institutions from banks and the government to previous alumnus of schools has so far increased commitment from alumni lenders and loan applicants.

It is called the “Double Bottom Line Investing” where alumni invest in a pool of loans for students of their school. The alumni provide immediate value at a lower fixed loan rate while getting a return on their investment. Alumni also have options to invest through a 401k account or an IRA account. It’s called the double bottom line since the alumni both get social and financial benefits.

Key Stats

  •  More than $60,000,000 loans in process as of September, 2012
  • 78 schools participating in Social Finance loan program
  • 100% repayment among active SoFi borrowers

Joseph Chen, Chairman and Chief Executive Officer of Renren: “The investment in SoFi represents our continued efforts in leveraging our social and demographic expertise. As a pioneering company building social infrastructure over the Internet, we have closely observed and participated in the transformation of other online vertical businesses that leverage social to produce, market, distribute and scale.”



So, how appealing do you find the notion of ‘Double Bottom Line Investing’?  Do you believe that a trusted network, social media interactions and crowdfunding are the answers (or at least part of the answers) for solving the U.S. student loan debt problem?

Join the conversation here or on our Facebook page.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

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