SEB Responds to my Comments on The Benche + ING Pickuradvisor (August 2007)

Being able to reach out and engage with Senior Executives and Top Managers from all around the world is what makes me carry on spending so much time on Visible Banking. In addition to my regular public speaking engagements, blogging gives me a unique opportunity to show I care and demonstrate my passion and my expertise for social media on daily basis.

VB Review ING’s pickuradvisor initiative – August 2007
Two years ago the ING Asia Pacific eBusiness team impressed me. I reviewed in details an innovative social media initiative in the life insurance space launched by the bank in India ““.

In a nut shell, it was a blog with a light touch of online community features (you could find the short profiles of the advisors) coupled to a basic appointment booking system. It was very innovative for the insurance market in 2007. I shared my concerns on their lack of moderation process (I invite you to check my full review for more information)

After just a couple of hours David Garceran Nieuwenburg former Asia Pacific Regional Head at ING Group, now AVP – Asia Head e-Services at Sun Life Financial Asia, left a comment on my post thanking me and promising they would quickly address this issue. Just 48 hours later, I received another comment this time from the Head Marketing at ING Vysya Life Insurance in India to confirm they had already improved their moderation process. Very impressive.

Please note that before canning the project last year, ING improved the interface and rolled it out in Hong-Kong in Chinese. David was instrumental in most of the social media experiments launched by ING in 2006 and 2007. David is a great guy. At last I had the chance to spend a couple of days with him at the event I was chairing in Kuala Lumpur in April 2009, ‘E-Channel Management for Retail Banking‘.

VB Review SEB’s the Benche – June 2009
I invite you to read my recent comments on The Benche, the online community for Trade Finance Professionals launched by SEB at the end of 2008.


This morning I was delighted to receive a tweet from Lars Millberg, Global Head of Trade Finance at SEB, who found my comments useful. Lars, it is a shame you couldn’t participate to Chris Skinner’s Financial Services Club event on social media and banking last Tuesday.
I look forward to meeting with you face-to-face soon.

An hour later, I received another tweet from Martin Björnström this time with a link to his response “Visible Banking comments The Benche” on The Benche blog.


I welcome the Bench to Twitter and facebook and I look forward to receiving their soon to be released WebSurvey.

Lars and Martin, I can’t wait to start working together on this high-potential project and helping you to take the Benche to the next level!

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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