Saxo Bank and Maybank Scoop 5 Social Media Awards

Today my team noticed two updates from Saxo Bank and Maybank which were both recognized for their social media activity respectively at the Social Forex Awards 2011 and the Asian Financial Services Congress 2012.

It is that time of the year, the awards season.  And if France did extremely well at the recent 84th Academy Awards ceremony, bagging 5 Oscars for ‘The Artist’ and 5 more for ‘Hugo’ which takes place in gorgeous Paris (I know, it is a bit of a long stretch…), the French financial institutions were nowhere to be seen at those two social media awards ceremonies which took place within the last week or so in London and Singapore.

Saxo Bank Scoops 4 Awards for their Social Media Activity and Social Research
Saxo Bank ranked number one in the following categories:
* Most Social Bank (through the use of Social Media tools such as LinkedIn, Facebook and Twitter)
* Best Social Campaign
* Best Social Initiative/Innovation
* Best Social Research

The Bank ranked second in a further three categories: Best iPhone/iPad app, Best Online Content and Most Social Website. Of 8 categories Saxo Bank were ranked in all but one.

You will find more info here. wins Innovation in Social Marketing for their Partnership with Groupon
This award is for m2u’s exclusive partnership with Groupon which allows m2u customers to enjoy exclusive deals and discounts on selected Groupon products and services.

You will find more info here.

My Take
Well done to Saxo Bank and Maybank!  One is always delighted to receive an award and be recognized for their achievements.  But awards are always a bit subjective, they rely essentially not only on the quality of the submissions, but the level of saviness and knowledge of the voters.  So award winners, make sure not to rest on your laurels.

In Forex, I would like to point out one of the most successful online communities worldwide, etoro, and a new initiative launched by Euroinvestor (backed by Saxo Bank), Cockpit.  Regarding social media in the asian banking industry, I would like to point out the likes of CIMB (Malaysia), Kasikornbank (Thailand) and Standard Chartered (Singapore).  And back in October 2011, Italy’s Webank also partnered with Groupon.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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