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Russia PSBank’s Head of Innovation on Social Media and Digital [INTERVIEW]

Last month at Finovate Europe 2012, I had the opportunity to catch up with my good friend Daniel Gusev who now heads up Innovation at PSBank in Russia. On that occasion, we recorded an interview where Daniel shares his views on social media and digital engagement in the banking industry.

Daniel is a long-time supporter of Visible Banking, and he is one of the few people I invited to guest blog in the last couple of years.  I am delighted to officially announce that Daniel joined our new ‘Visible Banking Stars‘ programme, so expect to read many more articles here on innovation in the Russian banking industry from now on.

I invite you to watch my video interview where Daniel shares his vision on digital engagement and banking innovation and talk us through PSBank’s social media strategy.

This short video with Daniel is available on our official youtube channel.

– Please note there is a bug with youtube which is duplicating some of my videos, and therefore this video is only half as long as the time indicated –

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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