How neobanks can convince SMBs to switch banking providers (www.businessinsider.com)

by Christophe Langlois Mar 26, 2020, 2:38 pm

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A Revolut Business study highlights SMBs’ strong loyalty to their current banks, despite low branch usage — this opens an opportunity for neobanks.

“Revolut Business published a study showing that 63% of small- and medium-sized businesses (SMBs) in the UK, Poland, and France have been using their current banks for five years or more, and that nearly one-quarter of SMBs haven’t switched providers since 2008.”

“But less than half of SMBs said they are looking to change account providers in the next 12 months”

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Posted by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.