PRWeek invites Christophe Langlois, Founder of, to speak at “PR, Social Networking And Blogging In Practice” in London


Haymarket Events, the company behind PR Week, invited me to contribute to their event on Social Media, “PR, Social Networking And Blogging In Practice” in London on 27 January 2009.

I am delighted to be part of the excellent line up of speakers from the following companies: AOL People Networks / Bebo, Cadbury, Cafédirect PLC, British Heart Foundation, E.ON,,, LOCOG, M-Brain, MORE TH>N, Motorola Inc., MySpace, NixonMcInnes,, The Spectator, Vodafone Group PLC and

Blogger’s “Speak Out” Panel
I have been invited to participate to the Bloggers’ “Speak Out” Panel scheduled at 2:20pm.
I will share my experience of blogging with the other speakers:
Paul Murphy, Development Editor at
Pete Hoskin, Deputy Web Editor at The Spectator
Tom Reynolds, Independent Blogger at

Please find below the topics we will debate.
* Why do bloggers blog? Get into the minds of bloggers to understand their motivations
* Learn how bloggers like to be approached to positively position your company from the outset and establish successful long-term relationships with online users
* Discover how to resonate with the internet-savvy generation to ensure your proactive and reactive blogging strategies positively influence your brand reputation
* Plan your approach: question journalists and bloggers to determine how to best engage with both

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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