Ping Identity: Tapping Social Media to Customize Customer Experience in Banking

Ping Identity provides secure cloud identity management with social media integration.

Last week, I covered Finovate Europe 2012 live on the Visible Banking blog.  At the end of another long day packed with innovative digital services and platforms, I managed to record a short interview with one of the few demoing companies helping financial institutions to better leverage social media, Ping Identity.

This is precisely this element of their solution that caught my eye. Thanks to its permission-based solution, Ping Identity enables financial institutions to customize customer experience, present customers and prospects with more relevant offers, and drive cross-selling and customer acquisition.

I invite you to watch my short video with Travis Spencer – Senior Technical Architect.

– Please note there is a bug with youtube which is duplicating some of my videos, and therefore this video is only half as long as the time indicated –

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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