Last week, I received an ‘exclusive’ invitation to join PayPal’s new Merchant Panel. So in a world of crowdsourcing and innovation platforms, how inviting and engaging is this new initiative? How appealing is the reward?
Just like Apple, PayPal isn’t exactly well-known for its brilliant social media strategy. They are both brilliantly successful brands which haven’t started to fully leverage the power of channels like facebook or twitter.
Yes, they both have a number of profiles on the most popular social networks globally, profiles with one might say sizable ‘communities’. But success in social media doesn’t lie in the size of your asset, right? 😉
If you are as excited as I was when I receive PayPal’s invitation, please allow me to manage your expectations: this panel seems to deliver exactly what’s ‘on the can’: if I base my initial review on the registration phase, I confirm it looks like a regular, traditional, no-frills user panel.
Don’t expect an engaging experience à la Commonwealth Bank’s Ideabank, first direct’s Lab or Nykredit’s Savings Tips. And the reward? Financial. And at first sight it doesn’t seem connected to the quality of your contribution. Basically, you will have a chance to win a one-off £1,000 when you register, and a monthly prize of £500…
I invite you to watch my short video available on our official YouTube channel.