Social media banking. Peer-to-Peer: DBS Bank rolls out social media group buying campaign, uGOiGOTM, across Asia. It quickly went viral when DBS’ customers started sharing the online deal with their peers.
The campaign, uGOiGO, is part of the bank’s effort to engage its customers in social media. Launched on 18 March 2013, the campaign offers new DBS Treasures customers to enjoy an interest of 1.08% per year with a 3-month fixed deposit of 350,000 Singaporean dollars.
Customers receive an electronic coupon on their phones and open accounts at any DBS Treasures Center. They are also awarded with 10,000 bonus miles on their DBS Treasures Black Elite American Card. The second wave of the campaign was launched successfully in February 2013 and will start in Taiwan, Indonesia, India, and China.
DBS has been connected with its customers via social media since 2010. It is considered as the first Asian bank to adopt a regional corporate Facebook page. DBS (@dbsbank) launched the DBS places campaign in 2010, which awarded participants with points for every first check-in to five Asian cities using supported mobile devices. They are also rewarded when they refer or acquire a friend who is a part of DBS places and when they check in to exclusive merchant deals.
- The campaign offers DBS Treasures customers a 1.08% interest rate per year with a 3-month fixed deposit of SGD350,000.
- A 10,000 bonus miles is also rewarded on their DBS Treasures Black Elite American Card.
Koh Kar Siong, Managing Director & Regional Head, DBS Treasures & Treasures Private Client, DBS Bank: “We are continuously innovating to improve our customers’ banking experience. DBS is an early mover in the industry to leverage on social media to engage our customers. We are constantly keeping a finger on the pulse of our customers’ evolving social preferences.”
Covered by my Visible Banking Team
As a bank customer and a social media user, are you ready to mix these two together in the near future? Or are you even expecting your financial institution to become more engaging digitally and launch innovative initiatives such as DBS Bank’s social media group buying campaign or like CBA‘s P2P payment app on facebook?
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