My Visible Banking Team has started tracking and benchmarking how financial institutions are using social media channels like facebook ortwitter since March 2009. I am delighted to announce that we are now tracking over 1,000 pages and apps on facebook, and over 1,500 accounts on twitter, in 75 countries.
In the new few days, I will share some of your latest unique insights on facebook and twitter via a few video posts. I will also confirm that the financial services industry hasn’t started to really use twitter yet (90% of the accounts being ‘inactive’) and the majority of facebook pages are ‘open’ and ‘at risk’. Stay tuned on Visible Banking.
If it is easy to setup an account and ‘be on twitter’ (it essentially takes only a few minutes), very few banks, insurances firms or asset management boutiques understand how to leverage this increasingly popular communication channel: accounts not branded and don’t necessarily look ‘ligit’, no proper content strategy and a very low level of activity…
Companies mentioned: Allstate, American Express, Banco Sabadell, Banesco, Bank of America, Bank Of Scotland, Banque de France, Bradesco, Chase, Citi, Discover, GEICO, HR Block, HSBC, Merrill Lynch, State Farm Insurance.
They became the 1st bank with a verified account in Spain (87th in the world).
Congratulations to the following financial institutions which also got hold of the verified account badge in September 2011: Banesco (Venezuela), BNP Paribas x3 (France), GEICO x4 (US), HiscoxSmallBiz (US), HSBC (UK), ING (US), Merrill Lynch (US), NAB (Australia), Rochester Funds (US), Vanguard (US).
Other Ways to Improve your Trust and Brand Perception on Twitter
In my video, I talk you through the other ways to take your twitter presence to the next level and increase the level of activity and engagement. I always use Bank of America’s @BofA_Help.
Share Your Experience
So, you’ve approached twitter, but you are still waiting for a response? Or you’ve already gone through the verification process, and you successfully got your verified account badge for your main account? How easy was it to verify your other accounts afterwards?
I invite you to talk us through your experience, and tell us how long the process was, and if you’ve noticed any impact on your growth rate and your level of conversations on twitter.
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitter, facebook,crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.