Mint – Finovate09 Interview #2: Aaron Patzer, Founder & CEO

Finovate2009-LogoAs you all know, I was very much looking forward to participate to my third finovate event.

And what a day! Kudos to Jim BrueneEric Mattson , and the rest of their team for putting together such a smooth event with hardly no technical glitches.

I invite you to check my wrap up on Visible Banking, add yourself to the list of tweeps @ FInovate09 (for those you attended the event), check the pictures and videos I shot at the event (and add yours) on the Visible Banking Facebook Page.

16 Video Interviews
I have been incredibly busy while staying in NYC. Indeed, I managed to shoot 16 video interviews between Monday 28th and Wednesday 30th September.  I will be posting all of them on my blog soon. Stay tuned!

If you can’t wait to watch them, I invite you to visit my Dailymotion page andthe Visible Banking Facebook page.

Interview #2 – Mint: Aaron Patzer, Founder & CEO is unarguably the most intuitive and most popular free Personal Finance Management service online. In just a couple of years, they achieved brand recognition, they build a trusted community of over 1.5 million users and they won numerous industry awards.
Intuit, the company behind Quicken, recently bought Mint for a reported $170 million.

You can find Mint on twitter @mint (20,000+ followers), facebook (37,000+ fans) and the MintLife blog.

Aaron Patzer, Founder & CEOFinovate09-Demos-Mint-AaronPatzer
This was my third meeting with Aaron. It always a pleasure to catch up with him at Finovate. I remember very well my first interview with him at the first Finovate event in 2007.
He had just officially launched back then…

Aaron achieved so much with Mint so quickly. Does that makes him proud? Sure it does. But Aaron is even prouder to be a real inventor. Did you know he had 10 patents filled or pending?

You can find Aaron on linkedin and twitter @apatzer.

During the interview we talked about Aaron’s passion for innovation, the latest news and features available on, their new partnership with Yahoo! and increased visibility on their widget page, Mint’s acquisition and Aaron’s new responsibilities at Intuit, and their smart use of social media.

I invite you to watch my interview with Aaron.


Our SponsorFinroad-Logo
A big thanks to my sponsor for this US trip,Finroad the online community for Financial Markets professionals.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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