Social media insurance. APAC insurer Malayan Insurance launched the 1st facebook online store where facebook fans can buy wide range of non-life insurance products including travel.
In response to the growing demand for lifestyle insurance coverage online, Malayan Insurance has introduced a digital first: the Malayan Insurance Facebook Online Store.
The app has been available on Malayan insurance’s facebook page, which currently has over 15,000 likes, since November 2012. At launch, the store offered only 2 insurance products and 2 means of payments (mastercard or visa credit cards).
According to the insurance firm, Facebook enables them to reach out to more customers who intend to avail non-life protection – anytime, anywhere.
“This innovation allows [us] to use social media to educate netizens about nonlife insurance and how easily it can be availed online,” read a company statement.
Simple and secure payments
- Clients may use their credit cards, BancNet ATM, or even Globe GCash as their mode of payment.
4 types of insurance, 12 products to purchase 100% online
- Travel insurance – iTravel
6 products from 550.00-2,025 PHP - Personal accident insurance – Total One Protection (TOP)
2 products from 650.00-1,600.00 PHP - Greeting cards – i4U
3 insurance cards from 515.00-940.00 PHP - Fire Insurance – Fire insurance
1 home shield bundle for 1,000 PHP