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LV=’s Group eCommerce Director on Social Media and Digital [INTERVIEW]

I invite you to watch my video interview on social media and digital engagement with the Group eCommerce Director at LV=.

On 21st March 2012, we will both be contributing to my fourth marketforce event in the UK, this time the whole event is dedicated to social media in financial services.  I am aiming to record a series of video interviews with all my fellow speakers from the financial services industry.

Last Thursday, I met Paul Wishman at the Hilton Park Lane just a few hours before the eConsultancy awards ceremony where he and his team were nominated.

I very much enjoyed my chat with Paul, a veteran of the online brokerage world who gave digital entrepreneurship a go at arguably the most exciting times of all, the late 90s / early 2000s.

Since Paul started at LV, about five years ago (pretty much at the same time I launched the Visible Banking blog), him and his team accomplished a lot. They helped Liverpool Victoria to finally enter the online age and experience ‘digital engagement without borders‘.

LV= is active on the usual social media trio: facebook, twitter (including two accounts on careers and customer support, both launched two years ago) and youtube. And in the last couple of years they’ve also cut their teeth on the most challening side of social media; building your own online community. LV’s Grapevine now counts over 8,500 members who regurarly contribute and happy share their ideas…

I invite you to watch my video with Paul.

Come and join us on 21 March, you will have a unique opportunity to connect with Paul, myself and the other speakers and ask us all your questions on social media strategy and digital engagement.

I would like to remind you that the readers of Visible Banking can enjoy a 10% discount on their tickets. And I still have a couple of 15% discount vouchers to share with you… You will find more info HERE.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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