Learn About Social Media from Santander, Barclays, Visible Banking…

I have been invited to contribute to my fourth marketforce event in London, their first event totally dedicated to the hot topic of social media in financial services.

Until now, the marketforce team asked me to share some of our unique insights at their events focused on digital banking and customer experience.  This event is another validation of the growing importance of social media and digital engagement in banking, insurance and the investment world.

Let’s have a closer look at this one-day event, the speakers and the topics covered on the day.

In the last 18 months, the number of events focused on social media and digital engagement in financial services has grown exponentially all over the world.  It didn’t surprise me.  A couple of weeks ago, me and my team celebrated the 5th anniversary of Visible Banking.  I launched what was then just a blog back on 4th February 2007 (3 years to the day after Zuckerberg launched facebook) to share my passion for social media and business networking.

Social Media = New Ways to ENGAGE Online and on Mobile
Let’s clarify something straight away: social media is not solely about social marketing and activity (or worst, short term ‘campaigns’) on services like facebook or twitter.  They are very important communication and engagement channels, but I personally include in the term social media everything which enables a brand to better engage with its markets, its clients and its employees, online and on mobile: user-generated-content, voice of the customer (VOC), crowdsourcing, social business, social customer care…

Over the years, we’ve delivered many unique events (public workshops and internal seminars) on those topics in 10+ countries.  We are always looking for unique format and content, and the best contributors.

Marketforce’s ‘Social Media in Financial Services’ (London, 21st March)
The UK financial services industry is not necessarily the most advanced in the social media space, but I noticed a shift in the last 12 months and I welcomed more engaging efforts from the likes of first direct in crowdsourcing or the Lloyds Banking Group in social customer care.

The Marketforce team put together a solid one-day event with an excellent range of speakers and stories.  My friend Thomas and myself will bring international case studies to the mix.

Please find below the speakers from the industry:

Keith Moor – Brand & Communications Director, Santander
Paul Wishman – Group E-commerce Director, LV=
Kevin Traynor – Vice President, Digital Marketing EMEA, Black Rock/ iShares
Robert Wint – Head of Digital, Barclays Bank
Paul Hemingway – Head of Campaign Marketing, Smile
Tim Jackson – Head of Marketing Strategy, Unum

And last but not least, one international speaker from Denmark:
Thomas Heilskov – Manager Group Online Communications, Danske Bank

You will find the full list of speakers directly on the event site.

I invite you to check the following articles and videos on Visible Banking:
UK Banks Leverage Social Media to Target Students: Santander’s I Love £50 Facebook Contest & Barclays’ 100 Voices
At Last, Barclays Bank Starts Supporting its Customers on Twitter
Danske Bank Launches Idebank 2.0 and Invites their Facebook Fans to Help Them Improve Mortgages & Housing

Participating to so many events all over the world, I see less and less value for traditional conferences made of a succession of long presentations with limited time for questions and conversations.

At the end of another busy day sitting in a warmish room, you end up seeing hundreds of slides but without the chance to cover the topics you really care for.  And if only the organizers didn’t have to cut short the Q&A sessions in order to make up for lengthy presentations and chatty speakers…

I like that this event will kick off with a couple of panel discussions and several short presentations.

The following topics will be covered on the day:
* Internal challenges to overcome + social media strategy
* The misconceptions of a ‘boring industry’ providing products nobody really wants
* Gamification, tone of voice, mobile applications
* Social customer care, crowdsourcing and co-creation
* Voice of the customer, customer reviews

I invite you to check the full programme.

My Take
This is going to be a good day and I expect many insightful conversations on stage and in the audience.

The speaker line-up -the type and size of the financial institutions and the areas of financial services- will proved to be a good all-rounder.
Indeed, the opportunity in social media is not just in retail banking, it is potentially even bigger in other areas such as wealth, investment, insurance and B2B.

I am delighted to announce that the Visible Banking community will get a 10% discount on tickets.  Please email me to express your interest.

The first four people to like the Visible Banking page and reach out will get a 15% discount.

Even better news, marketforce will organize a prize draw and give away 5 copies of my book ‘customer experience without borders: a practical guide to social media in financial services‘.

I plan to record a few video interviews with the speakers, so stay tuned on Visible Banking!

Call to Action
If you are thinking of attending, send me an email before registering in order to get your discount.

In the meantime, follow / join the conversation on facebook (event page) and twitter (@MarketforceRB and the hashtag #smifs).

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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