Latest Global Stats – Twitter in Financial Services (1,560 Accounts, 72 Countries)

VBTW-VideoComments-October2011I believe the financial services industry worldwide was lacking of a comprehensive benchmark on social media activity on more and more popular online communities like facebook or twitter.

This is precisely why back in early 2009 me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely financial services firms all over the world.

I am delighted to announce that, as of 1st October 2011, my team was tracking a cumulative 2,738,148 followers from 1,560 twitter accounts in 72 countries (source: the Visible Banking Twitter Watch series).

I invite you to watch my short video which includes my comments on our latest stats, our latest distribution for our Top 100 most followed accounts, and our global Top 20.Please note that the video is available on the Visible Banking youtube channel.Companies mentioned: American Express, Akbank, allstate, Banco de Chile, Banco do Brasil, Banesco, Bank of America, Banxico, BBVA, BNI, BNP Paribas, Chase, Kasikornbank, PIMCO, Santander, SCB, State Farm Insurance, USAA.

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebook,crowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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