Latest Global Stats – Facebook in Financial Services (1,088 Pages and Apps, 75 Countries)

VBFW-VideoComments-October2011I believe the financial services industry worldwide was lacking of a comprehensive benchmark on social media activity on more and more popular online communities like facebook or twitter.

This is precisely why, back in early 2009, me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely any type of financial services firms all over the world.

I’m delighted to announce that, as of 1st October 2011, my team was tracking a cumulative 31,548,884 likes from over 1,000 facebook pages and apps in now 75 countries (source: the Visible Banking Facebook Watch series).

I invite you to watch my short video which includes my comments on our latest stats, our latest global Top 20, and our top 10 largest growths and most used applications.
Please note that the video is available on the Visible Banking youtube channel.Companies mentioned
* Global Top 20: Progressive Insurance, Akbank, American Express, Bank of Georgia, Barclays, Capital One, Chase, CIMB Malaysia, Farmers Insurance, Garanti Bankası, Interbank Perú, Allstate, PayPal, RBS, State Farm Insurance, USAA.
* Top 10 Applications: American Family, Aviva, Chase, CIMB, GEICO, Generali, HSBC, La Banque Postale, Santander, TD Canada Trust.
* Top 10 Largest Growths: Bank of America, Bank of Baku, BAWAG PSK, CIMB Malaysia, CIMB Singapore, DBS, JPMorgan Chase & Co., KBC Bank, Nordea, American Express Hong Kong.Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebook,crowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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